NSPRA Hosts Nearly 1,000 School PR Professionals at 2017 Annual Seminar

From July 9-12, more than 950 school public relations professionals from across the U.S. and Canada attended the 64th Annual National School Public Relations Association (NSPRA) Seminar in San Antonio, Texas.

This year, attendees “communicated, collaborated and connected” with fellow colleagues who are dedicated to responding to today’s critical education issues, including accountability, state and local funding, parent and community engagement, crisis communication, education advocacy and much more.

In addition to the 90-plus skill sessions, action labs and special sessions offered the opportunity to go in-depth on topics including digital storytelling, transgender students, public relations measurement and equity and diversity.

See #NSPRA2017 highlights on Storify  

Keynote speakers Derreck Kayongo and Kim Lear delivered wisdom, humor and their unique perspectives on building a better community. Kayongo, a CNN Top 10 Hero, founded the Global Soap Project, which recycles partially used hotel soap to save lives in impoverished countries.

With school PR professionals communicating to multi-generational audiences (parents, community leaders, their own employees), Lear explored how emerging trends impact the future of our school communities and workforces. 

In addition to trading tips and ideas and providing myriad opportunities to network with colleagues who truly understand the profession, the Seminar is also a time for top school PR professionals and superintendents to be recognized. 

The 2017 Gold Medallion Award winners, who represent superior education public relations programs, projects and campaigns, were honored along with: 

The NSPRA National Seminar is the largest gathering of school communication professionals in North America, bringing together outstanding experts and practitioners in communication and leadership collaboration and learning. The 2018 Annual Seminar is July 15-18 in Anaheim, Calif.