Lukaszewski on Crisis Communication: What Your CEO Needs to Know About Reputation Risks and Crisis Management


Jim Lukaszewski, an NSPRA favorite and a grand master who helped shape the modern discipline of crisis communication has distilled a career’s worth of knowledge and practical advice into a time saving and practical book now offered through NSPRA.

Your CEO or Superintendent is in handcuffs! Things are going downhill, fast! The whole world is watching to see what you do next.

In this industry-defining book on crisis management and leadership recovery, Jim Lukaszewski taps into four decades of professional expertise to clearly differentiate a crisis from other business interruption events. Introducing the often overlooked concept of managing the victim dimension of crisis, Lukaszewski delivers one of the most important resources for executives, superintendents, school communicators, principals, and business leaders to prepare for, survive, and perhaps even improve their reputation during the explosive visibility that come during a crisis.

In 10 powerful chapters of field-tested how-to’s, he details what to do immediately to stop producing victims, prevent lawsuits, save or enhance a school district’s or company’s reputation, and avoid career-defining moments. James E. Lukaszewski was recently named among the Top 100 Thought Leaders in Trustworthy Business Behavior for 2013 by Trust Across America. Jim is profiled in Living Legends of American Public Relations; listed in Corporate Legal Times as one of “28 Experts to Call When All Hell Breaks Loose,” and cited in PR Week as one of 22 “crunch-time counselors who should be on the speed dial in a crisis.”

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