Let's Break to Educate: NSPRA Sponsor Sessions

NSPRA’s new professional development virtual series, NSPRA Live 2020, is coming to you July 13-14. Connect with NSPRA sponsors live from 2:15 - 3:15 p.m. Eastern.

The schedule of NSPRA sponsor live presenters and topics are listed below: 

Monday, July 13 

Tuesday, July 14

Monday, July 13 Session Descriptions

Target River

Control the Narrative to Increase Community Engagement, Student Retention, and New Student Enrollment

Participate in an engaging presentation on how to ensure your district and school sites are controlling the narrative in your community. Learn specific tactics that will help improve community awareness of accurate information, ensure existing students stay enrolled and aren't lost to competitors (online programs, charter schools, homeschool, private schools, or even other public districts), and how to cost efficiently attract new students. By the end of this
session, you'll be better equipped to make sure your districts' schools are the programs of choice for families in your community.

When: Monday, July 13 at 2:15 p.m. Eastern

Presenter: Brian Epperson, CEO, Target River, San Marcos, Calif.

Brian Epperson

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Forecast5 Analytics, Inc.

Telling Your District’s Story: Using Data Analytics for More Effective Communication

Discover how district leaders across the country are using enrollment, demographic, staffing, finance, student performance, and other types of data to more easily and compellingly communicate their district’s story and showcase to their community what sets their district apart. Learn how having the necessary data and visuals at your fingertips can enable you to be more proactive in telling your story, and help you respond more quickly and effectively to incoming questions from your stakeholder groups. Several realworld communication examples will be shared as part of this session.

When: Monday, July 13 at 2:15 p.m. Eastern

Presenter: Chris Ryan; analytics advisor; Forecast5 Analytics, Inc.; Naperville, Ill.

Chris Ryan

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Tuesday, July 14 Session Descriptions


Back-to-School 2020 Communications: Unusual Challenges and Unique Solutions

School leaders have been dealing with never-before-seen challenges this year, from reopening schools in the midst of the pandemic to massive budget cuts to protecting students and teachers of color. What are your unique communication challenges? What do you see today that’s different? What issues are you encountering? Bring a snack or beverage and join us for a collaborative discussion where we’ll share thoughts on where we’re going and how we can work together on solutions leading up to this most anticipated back-to-school event of our lifetimes.

When: Tuesday, July 14 at 2:15 p.m. Eastern


  • Charles Field, CEO, TeacherLists/School Family Media LLC, Wrentham, Mass.

  • Charlene LaFerriere, partner services manager, TeacherLists, Wrentham, Mass.

Charles Field Charlene LaFerriere

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Reduce the Noise: Leveraging Your Website to Build a Communications Hub

District communications have never been more important — or more challenging. Now is the time to build a foundation that will support, engage, and inform your community as we forge ahead during uncertain times.
In this session you will learn:

  • How to leverage your website into a Digital Campus to inspire, engage, inform and facilitate meaningful experiences
  • How to streamline, organize and personalize communications
  • Which website pages are essential for communications, and how to build them
  • Best practices for saving time while keeping your community connected

When: Tuesday, July 14 at 2:15 p.m. Eastern


  • Nathan Buhl Ed.D., Education Consultant, Finalsite, Glastonbury, Conn.

  • Mia Major, Director of Communications, Finalsite, Glastonbury, Conn.

Nahan Buhl 

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What Every PR Pro Should Know About Inclusive Communications That Ensure Equality

Ready to master equality in your communications for next school year? First, you have to identify the gaps and areas for improvement. Dr. Julie Evans, CEO of Project Tomorrow, will share important data to get you on the path of providing equal communication regardless of generation, language, demographic, and accessibility needs.

When: Tuesday, July 14 at 2:15 p.m. Eastern

Presenter: Julie Evans, Ph.D., CEO, Project Tomorrow, Irvine, Calif.

Julie Evan, Ed.D.

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