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Leading Off
‘Grown-up Spelling Bee’ Proves a Buzz-worthy Fundraiser
Pearland ISD By Pearland (Texas) ISD communications staff

Are you looking for a different kind of fundraiser, one that’s education-oriented? In this month’s Leading Off, discover how an adult spelling bee and a marketing campaign based on the theme “Can You Spell F-U-N?” led to gross revenue of $24,000 for one district.
 

Gold Standard
Beyond the Logo: Take a Strategic Approach to Branding Your School District
Kate Winckler, APR By Kate Winckler, APR, director of communications and marketing, Oconomowoc (Wis.) Area School District

NSPRA Gold Standard is a periodic feature of eNetwork that focuses on tried-and-true public relations tactics, strategies and activities that never go out of style. This month’s Gold Standard offers a refresher course in creating a brand for your district.
 

SuccesStory
Gold Medallion Winner — Brevard County Public Schools, Viera, Fla.
Gold Medallion Logo Our Kids ... Brevard’s Future

After a failed surtax referendum in 2012, Brevard County Public Schools leaders created a research-based campaign to seek approval in 2014. By targeting and engaging “power” audiences, the district won approval at the polls last year by a resounding 16 percentage points. Learn about this successful initiative in this month’s SuccesStory.
 

President’s Corner
Adiós!
Jim Cummings, APR By Jim Cummings, APR, director, communications & parental/community engagement, Glendale (Ariz.) Elementary School District

Along with a few thank you notes, as he wraps up his year as NSPRA President, Jim Cummings exhorts us to keep fighting the good fight on behalf of public education, in this month’s President’s Corner.
 


Get the scoop!

   Follow NSPRA on Twitter    Visit NSPRA on Facebook    Connect with NSPRA on LinkedIn

Stay informed by following NSPRA on Twitter, visiting us on Facebook, or connecting with us on LinkedIn. School PR IS being social, so log in, speak up and share your experiences! Real-time updates, interesting stories and member tips.

NSPRA 411: Your Network News

2015-16 PR Power Hour schedule; social media resources and more in NSPRA 411.
 

Always Something!
Always something
The annual PDK/Gallup Poll can serve as a checklist for local communication leaders. This month’s Always Something by Executive Director Rich Bagin, APR urges us to use the results to bolster confidence in our local schools.
 

For Superintendents! Making Communication Work for You and Your Schools
Making Communication Work for You and Your Schools
Full of quick-read solutions for issues in today’s schools, this book delivers practical advice for superintendents from leading school communicators. Whether you are looking for ways to articulate your vision, lead a customer service revival, communicate with your Board and your publics, or navigate a crisis, Making Communications Work can meet your needs. Order now!
 

Embracing Social Media
 
Embracing Social Media
Embracing Social Media: A Practical Guide to Manage Risk and Leverage Opportunity, written by NSPRA member Kristin Magette, is a practical guide for anyone wishing to facilitate and embrace social media in a school system. Included are steps for creating policy, procedures, and guidelines, as well as specific strategies to help open the minds of reluctant colleagues and leaders.
Order now!
 

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Volume 7, Issue 1
September 2015
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The NSPRA eNetwork is published monthly, except July, by the National School Public Relations Association, 15948 Derwood Road, Rockville, MD 20855.

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