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Leading Off
‘RACE’ to Get Financial News to Your Stakeholders
Julie Thannum, APR By Julie Thannum, APR, assistant superintendent, board and community relations, Carroll ISD, Southlake, Texas

Communicating bad financial news may be one of the most challenging tasks in school PR. In this month’s Leading Off, learn how applying the RACE formula, along with a healthy dose of stakeholder engagement, can make your efforts more effective.

Trend Tracker
What Does the Latest Research Tell Us About Passing Ballot Measures?
J.Marie Riche By J.Marie Riche, public relations consultant, Ideal Communications, Woodinville, Wash.

This month’s Trend Tracker shares advice gleaned from a professional researcher on planning a financial election campaign.

Gold Medallion Winner — Oklahoma City (Okla.) Public Schools
Gold Medallion Logo The ‘Neu’ Guy

In order to develop trust among stakeholders and boost staff morale after hiring the tenth superintendent in 15 years, Oklahoma City Public Schools created a campaign to introduce their new leader. Learn about this successful initiative in this month’s SuccesStory.

Thinking Out Loud
The NSPRA Seminar: Bridge to Strategic Practice, Tools, Resources and a Valuable Network of Colleagues
Maria S. Clayton By Maria S. Clayton, public information officer, Davis (Calif.) Joint Unified School District

When you’re new to school public relations, sometimes the gap between what you thought you knew and the reality of the challenges inherent in public education can feel daunting. This month’s Thinking Out Loud shares the experiences of an NSPRA Seminar Scholarship recipient and first-time participant who discovered the bridge to the support she needed.

President’s Corner
Seminar Come Down? Don’t Bet On It
Jim Cummings, APR By Jim Cummings, APR, director, communications & parental/community engagement, Glendale (Ariz.) Elementary School District

Reflections on the Nashville Seminar, what makes Back to School time special, PR chats on Twitter and a few other notable items landed in this month’s President’s Corner.

Get the scoop!

   Follow NSPRA on Twitter    Visit NSPRA on Facebook    Connect with NSPRA on LinkedIn

Stay informed by following NSPRA on Twitter, visiting us on Facebook, or connecting with us on LinkedIn. School PR IS being social, so log in, speak up and share your experiences! Real-time updates, interesting stories and member tips.

NSPRA 411: Your Network News

Accreditation Class of 2014-15; new books on Public Engagement, Social Media resources and more in NSPRA 411.

Always Something!
Always something
Largest registration ever at Nashville Seminar builds momentum for school PR. Learn 3 maxims based on a year of observations by NSPRA Executive Director Rich Bagin, APR in this month’s Always Something.

For Superintendents! Making Communication Work for You and Your Schools
Making Communication Work for You and Your Schools
Full of quick-read solutions for issues in today’s schools, this book delivers practical advice for superintendents from leading school communicators. Whether you are looking for ways to articulate your vision, lead a customer service revival, communicate with your Board and your publics, or navigate a crisis, Making Communications Work can meet your needs. Order now!

Embracing Social Media
Embracing Social Media
Embracing Social Media: A Practical Guide to Manage Risk and Leverage Opportunity, written by NSPRA member Kristin Magette, is a practical guide for anyone wishing to facilitate and embrace social media in a school system. Included are steps for creating policy, procedures, and guidelines, as well as specific strategies to help open the minds of reluctant colleagues and leaders.
Order now!


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Volume 6, Issue 11
August 2015
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The NSPRA eNetwork is published monthly, except July, by the National School Public Relations Association, 15948 Derwood Road, Rockville, MD 20855.

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