NSPRA Front-Runner: Trinette Marquis

NSPRA Front-Runners are members identified by the NSPRA Executive Board as emerging leaders who are doing outstanding work for their schools, their chapters and for NSPRA. They have demonstrated professional leadership at the state and national level and/or have been recognized for innovation and excellence through NSPRA award programs or presentations.


Trinette Marquis
Trinette Marquis

Current Title & District: Director of Communications, Twin Rivers Unified School District, McClellan, Calif.

Alma Mater: University of the Pacific and California State University, Sacramento (MA, Organizational Communication)

My PR motto: Keep a calm and open mind, most challenges are opportunities.

I am inspired by… people coming together to do great things for kids.

Favorite professional fantasy: To have every employee become a raging fan of our schools — expanding our PR team by about 3,000 people.

Current communication tool I use the most… is our website and electronic newsletter.

Communication tool I rarely use anymore is… a press release or printed newsletter.

Greatest PR success: Is every time I get the opportunity to talk one on one with someone about our school system and they walk away knowing that we care.

Greatest communication challenge: is having the time to proactively work our communications plan rather than reacting to the latest issue at my door.

A strong communication program supports student success by… serving as our district conscience and challenging our leaders to continually improve how we serve students and families.

My favorite part of my job is… turning around someone who is ready to walk away from public schools and watching them become part of the solution.

I believe school PR/communications is… unrelenting, extremely challenging, and the best career in the world.

Joining CalSPRA helped me… connect with the only people around who truly understand what I do and exchange invaluable resources and advice.

I’m an NSPRA member because… it’s the way I recharge, step back, learn from others, and get ready to jump in again.

My epitaph: Hopefully it’s something like… she made a difference!