NSPRA 411: Your Network News — May 2021

Marketing Manager job descriptionNSPRA Marketing Manager Job Opportunity

The National School Public Relations Association (NSPRA) in Rockville, Md., is seeking an experienced and versatile marketing manager to provide marketing leadership and project management to ensure successful marketing of NSPRA’s membership, events, programs, services and products. Association members and non-members are invited to apply for this position, which is based in Rockville, Maryland. Learn more about this exciting opportunity and how to apply. Applications are due by Friday, May 28.

Big News for Chapter Leaders

Leading EdgeThe spring 2021 issue of The Leading Edge e-newsletter included several important news items for chapter leaders. Issued last Wednesday, those features included:

  • Tips for planning in-person meetings;
  • Registration details for the next Chapter Challenges Solved virtual meeting on Monday, May 24;
  • An invitation to apply for the Mark of Distinction by Saturday, May 15, and get rewarded; and
  • A new opportunity to promote your chapter in the printed National Seminar program book.

The Leading Edge is issued at least quarterly via email to chapter presidents, presidents-elect, secretaries and treasures.

Chapter leaders, read the spring newsletter now if you missed it and find past issues anytime on the chapter leader resources webpage at www.nspra.org/leader_updates.

SeminarEarly Bird Rates for National Seminar Extended to May 28

Hundreds of school public relations leaders are already registered for the NSPRA 2021 National Seminar on July 11-14 in New Orleans, Louisiana. Most are attending in person, but many are attending virtually. Register by the extended deadline of Friday, May 28, to enjoy discounted Early Bird rates along with a variety of learning and networking opportunities.

A brochure about the Seminar program was mailed to all association members last week (note: Early Bird deadline extended after publication). Check your mailbox or visit www.nspra.org/national-seminar to learn more about the Seminar, the benefits of in-person vs. virtual attendance, and the daily schedule of offerings. The brochure and NSPRA website also provide detailed descriptions of pre-Seminar workshops, General Session keynote speakers, Action Labs, Special Sessions and Skill Sessions.

PR Power HourExplore Accessibility Best Practices With PR Power Hour May 14

Fast, focused and always on Fridays, NSPRA’s PR Power Hour professional development series provides insights and best practices from top experts in school communications. NSPRA members save $30 on the registration fee for every live PR Power Hour. Sign up today!

Accessibility Best Practices for the Digital School Community

Friday, May 14, 2021 @ Noon Eastern - REGISTER NOW

The Americans with Disabilities Act requires school districts to communicate with people who have communication disabilities in ways that are equally effective as those for people without disabilities. But beyond the law, it is now a demand among most parents and staff that school district communications are more accessible and effective for people of all abilities.

Yet many districts today still struggle to ensure that all of their communication content and channels — including external and internal websites, social media, mobile apps, automated messaging systems, virtual classrooms and data dashboards — follow best-practice standards for accessibility.

In this session, explore why accessibility matters more than ever for public schools; best practices in accessibility for school district digital communications; and how to start (or restart) the conversation on the changes necessary to improve the accessibility of your district and school communications.

This virtual learning opportunity is ideal for school PR pros who want to ensure their stakeholders can receive, understand and take action on district communications. Qualified webinar attendees are eligible to receive 0.5 continuing education units (CEU) or, for those renewing in 2021, 1 point toward Accreditation Renewal.


Amanda Holdsworth, Ed.D., APRTom Scheidel
  • Amanda Holdsworth, Ed.D., APR, founder of Holdsworth Communications
  • Tom Scheidel, public information coordinator, Allegan (Mich.) Area Educational Service Agency


David Sovine, Ed.D.
  • David Sovine, Ed.D., NSPRA Vice President at Large — Superintendents of Schools

Register now for the May 2021 PR Power Hour.