NSPRA 411: Your Network News — December 2019

NSPRA 2020 Call for Presentations Closes Dec. 13

NSPRA 2020The NSPRA National Seminar heads to the St. Louis Union Station Hotel in St. Louis, Missouri, on July 12-15, 2020. NSPRA is looking for presentation proposals — including skill sessions, action labs, special sessions and Gold Mine roundtables — on exciting, innovative and successful school public relations programs, campaigns, initiatives and best practices.

Visit https://www.nspra.org/cfp to learn what session topics most interest Seminar attendees and to submit your proposal online today. The deadline to submit presentation proposals is Friday, Dec. 13, 2019.

Plan now to join more than 1,000 of your school public relations colleagues for best-practice sessions, networking, interactive learning and more.


Board Resolution Supports a Complete Count in 2020 Census

In November, the NSPRA Executive Board held its first reading of a proposed position statement on the 2020 Census. The position statement is provided below. Association members are invited to submit comments on the position statement via email to mbraham@nspra.org by Feb. 21, 2020, prior to the next board meeting. The board may then take action to adopt the resolution at its meeting in March.

NSPRA Executive Board Resolution Supporting a Complete Count in the U.S. 2020 Census

WHEREAS, the U.S. Census, which is mandated by the U.S. Constitution, enumerates every person in the country, regardless of citizenship status, and is fundamental to fair and representative government;

WHEREAS, the 2020 Census has critical implications for all public schools in the United States by determining for each state its allocation of seats in the House of Representatives and its portion of billions of dollars in federal funding, including for public education;

WHEREAS, a fair and accurate count on the 2020 Census will help ensure that all communities, families and students are represented in our democracy and receive critical services and supports for education, healthcare, transportation and infrastructure;

WHEREAS, census counts of school-aged children and children in poverty at the state and school district levels are used to determine funding for the U.S. Department of Education’s two biggest elementary and secondary programs, Title I (compensatory education) and the Individuals with Disabilities Education Act (special education) as well as the National School Lunch Program;

WHEREAS, census data are used to calculate the rate at which federal funds match state spending on programs that support the health and well-being of students, including Temporary Assistance to Needy Families (TANF) and the Children’s Health Insurance Program (CHIP);

WHEREAS, the more than 1,800 members of the National School Public Relations Association reside in a variety of states and territories while representing hundreds of diverse school districts, including those with populations that have historic low census participation and that are most frequently undercounted, including children, immigrants, Latinos and Native Americans;

Therefore, be it resolved that the National School Public Relations Association will:

  • Inform its members about the critical importance of a complete count and of activities, processes and the timeline for the 2020 Census;
  • Provide guidance and resources to assist members in promoting the 2020 Census within their own communities to ensure a complete count;
  • And formally recognize that every child and adult in the United States counts.

NSPRA Accreditation Committee Seeks Your Input

The NSPRA Accreditation Committee, comprised of association members from various regions, is conducting a survey to get a better understanding of all members’ awareness of Accreditation in Public Relations (APR) and its benefits. Whether or not you have an APR now, you are invited to complete this survey. Visit https://survey.k12insight.com/r/wzgICx to complete the 10-minute survey by Friday, Dec. 13.

Survey feedback will help the Accreditation Committee design programs to support members who want to earn accreditation.


CTANominations Open: Communication Technology Award for Superintendents

Nominate your superintendent for NSPRA’s Communication Technology Award for Superintendents by Wednesday, Jan. 15, 2020. The award, sponsored by Blackboard, recognizes a superintendent of a K-12 school system, intermediate unit, BOCES or county education office for leadership in redefining, upgrading and integrating cutting-edge communication technology to improve and expand outreach and engagement with internal and external education stakeholders. Download the nomination form (PDF).


PR Power HourLearn to Engage Staff in Internal Communications with PR Power Hour

Fast, focused and always live, NSPRA’s PR Power Hour professional development series provides an interactive forum for learning best practices from top experts in school communications. Each year NSPRA builds its PR Power Hour lineup after scanning the education landscape for big challenges, innovative ideas, hot trends and new tools affecting the work of school communicators.

January 17, 2020
Engaging Staff in Internal Communications

Ever wonder how incorrect information about your district spreads in your community? Uninformed district employees are often the cause. That’s why effective internal communications may be more important than you think. Successful communication is most common in schools with well-informed, effective educators and support staff. Learn how San Juan Unified School District overcame its internal communication issues. These presenters will share practices to communicate valuable information within a school system through tactics such as launching a new intranet, revamping newsletters and developing a new districtwide internal communication protocol.

Raj Rai   Bret Van Blaricom

Panelists: Raj Rai, communication coordinator, and Bret Van Blaricom, communication specialist II, San Juan (Calif.) Unified School District

Lesley Bruinton, APR

Moderator: Lesley Bruinton, APR, public relations coordinator, Tuscaloosa City (Ala.) Schools, and NSPRA president-elect

Register Today!

Qualified webinar attendees are eligible to receive one APR Renewal credit.


Pledge Your Support for Public Schools

#PublicSchoolProudPublic Schools Week on Feb. 24-28, 2020, will highlight the great things happening in our nation’s public schools and bring attention to the critical issues facing schools, students and educators. As a member of the Learning First Alliance, NSPRA supports LFA’s online pledge campaign that invites all to voice their support of public schools.

NSPRA members, take the #PublicSchoolProud pledge today and invite others in your school community to do the same.