NSPRA 411: Your Network News — January 2019

NSPRA 2019 SeminarApply for 2019 National Seminar Scholarships by Feb. 1

Is funding for conferences tight in your district? Don’t let that cause you to miss out on the NSPRA 2019 National Seminar! Apply by Friday, Feb. 1, for one of these scholarships administered by the NSPRA Foundation for the Advancement of Education for eligible NSPRA members:

For more information about the eligibility requirements for each scholarship, visit the NSPRA Foundation for the Advancement of Education & Seminar Scholarships webpage. Eligibility requirements vary, but the deadline for all scholarship applications is Friday, Feb. 1.

Nominate Your Mentor, Colleagues for NSPRA Recognition by Feb. 14

Do you know colleagues who have significantly impacted the school public relations profession and served as role models and mentors to others throughout their careers? If so, now is the time to recognize their contributions by nominating them for the NSPRA Presidents Award or the Barry Gaskins Mentor Legacy Award. Nominations for 2019 are due by Thursday, Feb. 14.

The NSPRA Presidents Award recognizes a (living) individual NSPRA member for outstanding professionalism and integrity throughout a career as an educational public relations practitioner and for contributing to the advancement of educational public relations. In addition, it recognizes the member’s active involvement and leadership at a national level as well as substantive professional contributions to NSPRA. Although only current chapter presidents, past NSPRA Executive Board members and past Presidents Award recipients may nominate members for this award, if you know of an NSPRA member who deserves this prestigious recognition, talk to your chapter president about submitting a nomination.

The Barry Gaskins Mentor Legacy Award recognizes a practicing school public relations professional for outstanding efforts in mentoring colleagues new to school public relations, for providing counsel and advice on job success, and for assisting colleagues in their professional development by creating or providing programs and activities designed to improve PR skills and knowledge. Any professional-level member may submit a nomination, so nominate your mentor for this special NSPRA award.

PR Power HourPR Power Hours: Give Yourself a Break with the Pros

Don’t usually have time for breakfast or lunch? Give yourself a break-excuse with PR Power Hours!

Fast, focused and always live, these thank-goodness-it’s-Friday professional development opportunities provide an interactive forum for learning best practices from top experts in school communications. Each year NSPRA builds its PR Power Hour lineup after scanning the education landscape for big challenges, innovative ideas, hot trends and new tools affecting the work of school communicators.

Here’s what’s next on the menu in 2018-19:

January 11, 2019
​Cultural Awareness, Agility and Competence: What Does it Mean and How Does a Communicator Embrace and Exhibit it on the District’s Behalf?

As the United States and Canada become more culturally and ethnically diverse, public schools are becoming more diverse, too. Systems are most effective when they respond respectfully and effectively to people of all cultures, languages, classes, races, ethnic backgrounds, religions and other diversity factors in a manner that recognizes, affirms and values the worth of individuals, families and communities, and protects and preserves the dignity of each. To create a positive environment where students and teachers are respectful of different backgrounds, schools must be proactive. Learn how your school district can take a proactive approach to acknowledging and understanding diversity where each child feels valued. 


Panelists: Richard Franco, director, public relations, Florence (Ariz.) Unified School District;  and Shayla Cannady, senior manager, public relations & graphics, Orange County Public Schools, Orlando, Fla.  

Moderator: Heidi Vega, Director, communications, Arizona School Boards Association, Phoenix, Ariz. and NSPRA vice president for diversity engagement

Register Today!

Qualified webinar attendees are eligible to receive one APR Maintenance credit.

Superintendents to WatchNSPRA Superintendents to Watch Nominations Due Jan. 15

Each year NSPRA recognizes up to 25 superintendents as “Superintendents to Watch.” Honorees are school district leaders who have fewer than five years of experience as a superintendent and who demonstrate dynamic, fast-paced leadership with strong communication at its core. They use communication technology in innovative and effective ways to engage and inform their school communities and to expand two-way communication and outreach efforts.

Selected superintendents will receive a recognition award and an individual profile highlight in an NSPRA e-newsletter. They also will be invited to attend the 2019 NSPRA Seminar in Washington, D.C. at a discounted price.

Learn more about this honor at https://www.nspra.org/superintendents-watch.

Nominations are due online at https://survey.k12insight.com/r/Zo9jLe by Tuesday, Jan. 15.

2019 Call for Candidates for NSPRA Executive Board Office

The Executive Board Search Committee (EBSC) is currently seeking candidates for each NSPRA Executive Board office that will become available in October 2019.

Those offices are as follows:

  • President-elect
  • Southwest Region Vice President
  • Mideast Region Vice President
  • Northeast Region Vice President

NSPRA members from California, New Jersey and Michigan are ineligible to run this year for the offices of regional vice president, according to Association Bylaws.

To be eligible as a candidate for an elected office with NSPRA, members must:

  • Have maintained a professional membership (individual or institutional professional membership package I, II) for the past five consecutive years;
  • Be a member of their state NSPRA chapter, if one exists; and
  • Have attended at least three of the last five National Seminars.

NSPRA members who wish to be considered as candidates must submit the following information by Monday, April 1, to the Executive Board Search Committee, c/o NSPRA, 15948 Derwood Rd., Rockville, MD 20855:

  • A formal letter to the EBSC submitting your name and qualifications for consideration.
  • A one-page summary describing why you wish to serve as president or vice president and what you feel you can contribute to NSPRA.
  • At least two supporting letters of nomination from NSPRA colleagues in good standing.
  • A copy of your resume.
  • A signed copy of the NSPRA Commitment to Service Agreement (PDF).
  • A signed copy of the NSPRA Candidate Campaign Pledge (PDF).

The election will be held in August, and successful candidates will assume office in October. Should candidates for office run uncontested, no election will be held and the candidate will be affirmed by acclamation of the Executive Board at the Annual Meeting during the NSPRA 2019 National Seminar.

For more information about running for office, contact EBSC Chair Dan Thigpen at dthigpen@fcusd.org or (916) 294-9000, ext. 104550.