NSPRA Front-Runner: Lori Perlow

NSPRA Front-Runners are members identified by the NSPRA Executive Board as emerging leaders who are doing outstanding work for their schools, their chapters and for NSPRA. They have demonstrated professional leadership at the state and national level and/or have been recognized for innovation and excellence through NSPRA award programs or presentations. See all past Front-Runners.


Lori Perlow
Lori Perlow

Current title: Admissions Officer/Community Liaison, Mercer County Technical Schools, Pennington, N.J.

Alma Mater: State University of New York — FIT

My PR motto: Perception is reality.

I am inspired by...People who have overcome obstacles and landed on their feet successfully. We all have a story to tell, some are more impactful than others.

Favorite professional fantasy: Having a communications staff with a big budget so we can accomplish even more!

Make Your Messages Connect with Your Community
School Communication That Works
Do you know what parents and taxpayers really care about when it comes to the schools they support? School Communication That Works, a new book by NSPRA member Ken DeSieghardt, shares advice on how to best reach members of your community with the messages they want and need to hear. The author of Think Like a Patron (Without Losing Your Mind) shares another 20+ chapters full of helpful tips for reaching your community. Order now!

Current communication tool I use the most is...Three-way tie between Constant Contact, Facebook and Canva. I love them equally and can’t live without any one of them.

Communication tool I rarely use anymore is...I don’t use my iPad as much these days. I can accomplish most tasks like responding to emails or even website updates on my iPhone which fits easily in my pocket or a handbag. It’s all about convenience.

Greatest PR success: Getting ahead of a potentially damaging story which turned into a front-page feature story.

Greatest communication challenge: Making sure that our communications are accessible by all stakeholders. I would never intentionally exclude a particular group.

A strong communication program supports student success by...interacting with students in their classroom and by promoting their accomplishments on a regular basis. I enjoy sharing moments when our students are deeply engaged in the learning process. I’ve been referred to as the “Facebook lady” by more than one student.

My favorite part of my job is...Letting a student know that a reporter wants to interview them for some wonderful accomplishment. It makes them feel so special.

I believe school PR/communications is...critical to the success of all school districts.

Joining NJSPRA helped me...connect with other dedicated school communications professionals while staying current on the latest trends in school communications.

I’m an NSPRA member because...Resources, resources and more resources. The National Seminar rocks! They are the most exhausting and inspiring four days of my summer. I also love connecting with other school communication professionals around the country while I’m there. Everyone becomes fast friends unlike any other PD opportunity you can imagine.

My epitaph: She cared. She persisted. She made a difference.