NSPRA Front-Runner: Becky Bean

NSPRA Front-Runners are members identified by the NSPRA Executive Board as emerging leaders who are doing outstanding work for their schools, their chapters and for NSPRA. They have demonstrated professional leadership at the state and national level and/or have been recognized for innovation and excellence through NSPRA award programs or presentations. See all past Front-Runners.

Becky Bean
Becky Bean

Current title: Communications Manager, South Carolina School Boards Association, Columbia, S.C.

Alma Mater: Anderson University

My PR motto: When everything is important, nothing is important.

I am inspired by...colleagues and friends that gracefully and successfully balance work, family, friends and fun.

Make Your Messages Connect with Your Community
School Communication That Works
Do you know what parents and taxpayers really care about when it comes to the schools they support? School Communication That Works, a new book by NSPRA member Ken DeSieghardt, shares advice on how to best reach members of your community with the messages they want and need to hear. The author of Think Like a Patron (Without Losing Your Mind) shares another 20+ chapters full of helpful tips for reaching your community. Order now!

Favorite professional fantasy: Public Relations for Clemson University football — Go Tigers!

Current communication tools I use the most...are social media and cell phone.

Communication tools I rarely use anymore...are fax and printed newsletters.

Greatest PR success: Relationships. The greatest PR tool is found in the relationships we make — with colleagues, parents, students, constituents and community leaders. We are collectively the voice for public education.

Greatest communication challenge: Effectively communicating to multigenerational audiences, from Baby Boomers to Millennials.

A strong communication program supports student success by...building a team of advocates and cheerleaders who work to keep the focus on children.

My favorite part of my job is...working with a dedicated team to train and lead school board members and community leaders to advocate for South Carolina public schools and children.

I believe school PR/communications is...essential for the success of public schools and educational organizations. We have to tell the success stories of our students and schools.

Joining SC/NSPRA helped me...expand my knowledge of school PR, grow as a leader and make lifelong friends.

I’m an NSPRA member because...I value the support and networking that comes from NSPRA professionals and friends.

My epitaph: Seriously?