NSPRA Front-Runner: David Beil

NSPRA Front-Runners are members identified by the NSPRA Executive Board as emerging leaders who are doing outstanding work for their schools, their chapters and for NSPRA. They have demonstrated professional leadership at the state and national level and/or have been recognized for innovation and excellence through NSPRA award programs or presentations. See all past Front-Runners.

David Beil
David Beil

Current title: Community Relations Director, Central Kitsap Schools, Silverdale, Washington

Alma Mater: Central Washington University

My PR Motto: Simplify!

I am inspired by...leaders who make student success the top priority.

Favorite professional fantasy: To lead a department with enough staff and resources to do quality work without running any one of us into the ground.

Current communication tool I use the most is...social media.

Make Your Messages Connect with Your Community
School Communication That Works
Do you know what parents and taxpayers really care about when it comes to the schools they support? School Communication That Works, a new book by NSPRA member Ken DeSieghardt, shares advice on how to best reach members of your community with the messages they want and need to hear. The author of Think Like a Patron (Without Losing Your Mind) shares another 20+ chapters full of helpful tips for reaching your community. Order now!

Communication tool I rarely use anymore is...¾ inch videotape gear, or a press release.

Greatest PR success: Leading a winning bond and levy election campaign after years of community mistrust.

Greatest communication challenge: building trust.

A strong communication program supports student success by...securing funding through bond and levy elections, and celebrating successes through storytelling.

My favorite part of my job is...getting into the classroom and interacting with students.

I believe school PR/communications is...vital to helping our communities see the many amazing things happening in our nation’s schools.

Joining WSPRA helped me...realize that I didn’t just want to be the video guy anymore; I wanted to lead a school communications program and be part of strengthening public education.

I’m an NSPRA member because...NSPRA recharges my batteries by giving me new ideas and a community of colleagues who challenge me to keep getting better at my job.

My epitaph: Why am I so tired?