NSPRA Front-Runner: Danielle (Dani) Brink

NSPRA Front-Runners are members identified by the NSPRA Executive Board as emerging leaders who are doing outstanding work for their schools, their chapters and for NSPRA. They have demonstrated professional leadership at the state and national level and/or have been recognized for innovation and excellence through NSPRA award programs or presentations. See all past Front-Runners.

Dani Brink
Dani Brink

Current title: Director of Community Relations, DuPage High School District 88, Addison, Ill.

Alma Mater: Downers Grove South High School; Illinois State University

My PR motto: The Beatles said it best — “I get by with a little help from my friends.” The networking opportunities provided through NSPRA and the Illinois Chapter of NSPRA (INSPRA) have been phenomenal, and it’s wonderful to have a group of PR experts just an email or phone call away.

I am inspired by...the endless stories that fill the hallways of our schools. Our students and staff reach amazing levels of success each and every day inside the classroom and beyond, and I’m inspired by their accomplishments and the opportunity to share their stories.

Favorite professional fantasy: To have a calm, smooth school year!

Current communication tool I use the most is...there are so many — it’s difficult to choose! I love trying the newest communication tools and seeing what works best for our audiences. One app I use to create quick videos is “Video Editor” by WeVideo Inc. It’s fast, allows you to edit and provides effects, transitions and music.

Communication tool I rarely use anymore is...press releases. I send out a weekly electronic newsletter, and the media receives that through email. Members of the media can copy the content from that newsletter, and they can click on the photos to access high-resolution versions of those images. The media seems to be more receptive and responsive to that format versus a press release.

Greatest PR success: Gaining the trust of our students and staff, so they feel comfortable allowing me to share their information with our stakeholders.

Greatest communication challenge: Balancing pushing out information quickly to meet the expectations of today’s society, yet taking the time to ensure information is as accurate as possible.

A strong communication program supports student success by...telling the story of the school district through the faces and voices of students and staff.

Benchmarking Toolkit 
School Communication Benchmarking: Rubrics of Practice and Suggested Measures Toolkit
Ever wonder how your school communication effort stacks up to other school programs? Need ammunition to seek “green lights” to do more with your programs? Are you a superintendent looking to convince your board to start a communication program?
Now NSPRA is providing you with some answers. Download or order your copy of School Communication Benchmarking: Rubrics of Practice and Suggested Measures Toolkit.

My favorite part of my job is...never knowing what I’m going to experience next. Every day is an adventure, and there’s always an opportunity to learn and grow!

I believe school PR/communications is...the secret tool that helps school districts succeed.

Joining INSPRA helped me...find a second family. I’ve met amazing people who have helped me navigate the world of school public relations.

I’m an NSPRA member because...NSPRA helps me continue to develop my skills as a school communicator.

My epitaph: She finally worked herself to death — no one who knew her was surprised.