NSPRA Front-Runner: Kristin Magette, APR

NSPRA Front-Runners are members identified by the NSPRA Executive Board as emerging leaders who are doing outstanding work for their schools, their chapters and for NSPRA. They have demonstrated professional leadership at the state and national level and/or have been recognized for innovation and excellence through NSPRA award programs or presentations. See all past Front-Runners.


Kristen Magette, APR
Kristin Magette, APR

Current title: Director of Communications, Eudora (Kan.) Public Schools

Alma Mater: Kansas State University

My PR motto: The goal isn’t to be liked — it is to be trusted.

I am inspired by...people who balance kindness, passion, focus and a great sense of humor.

Benchmarking Toolkit 
School Communication Benchmarking: Rubrics of Practice and Suggested Measures Toolkit
Ever wonder how your school communication effort stacks up to other school programs? Need ammunition to seek “green lights” to do more with your programs? Are you a superintendent looking to convince your board to start a communication program?
Now NSPRA is providing you with some answers. Download or order your copy of School Communication Benchmarking: Rubrics of Practice and Suggested Measures Toolkit.

Favorite professional fantasy: Standing in the sun with Olivia Pope.

Current communication tool I use the most is...social media.

Communication tool I rarely use anymore is...printed newsletters.

Greatest PR success: Helping shift a district dealing with frustration and suspicion to one based in trust. Strategic two-way communication helps us all do what’s best for our kids and our community.

Greatest communication challenge: It’s impossible to measure the toll from the years-long Kansas budget crisis and hostile political climate. From employees worried about their livelihood to parents worried about their children — and superintendents quietly carrying an enormous burden — the greatest challenge is helping our district leaders convey calm leadership while finding meaningful ways to engage — rather than anger or alienate — stakeholders, with a focus on advocacy and call to action.

A strong communication program supports student success by...doing what’s best for kids! Engage families in student growth for the greatest success. Attract and retain the very best employees. And build trust with the taxpayers who fund our public schools.

My favorite part of my job is...honestly, it’s difficult to choose just one favorite thing. But selfishly, it’s the chance to have a strategic voice in the district where my husband teaches and my kids attend school — that is beyond special.

I believe school PR/communications is...hands down, the best PR gig there is. We get the best stories, the best people and the best environment to explore and grow as a professional. And our work makes a difference in people’s lives, every single day.

Joining KanSPRA helped me...love the potential for what school PR can deliver in a district and love the value of my own professional growth through a network of generous colleagues who inspire me daily.

I’m an NSPRA member because...you won’t find a more connected and supportive group of professionals, anywhere. From content marketing to the darkest crisis imaginable — and everything in between — there is no group of professionals I trust, respect and love more.

My epitaph: She researched. She planned. She implemented. She evaluated.