NSPRA Front-Runner: Carla Pereira, APR

NSPRA Front-Runners are members identified by the NSPRA Executive Board as emerging leaders who are doing outstanding work for their schools, their chapters and for NSPRA. They have demonstrated professional leadership at the state and national level and/or have been recognized for innovation and excellence through NSPRA award programs or presentations. See all past Front-Runners.


Carla Pereira, APR
Carla Pereira, APR

Current title: Manager of Communications, Peel District School Board, Mississauga, Ontario.

Alma Mater: York University/Centennial College.

My PR motto: Relationships are everything.

I am inspired by... students every day — they charge confidently ahead and take on the day’s challenges with positivity and hope. Their enthusiasm is contagious.

Favorite professional fantasy: Director of Public Relations for Maple Leaf Sports and Entertainment.

Current communication tool I use the most is... Twitter.

Communication tool I rarely use anymore is... Fax.

Greatest PR success: Engagement on our Twitter account, especially with students!

Greatest communication challenge: Broken telephone — misinformation spreads far more quickly than it ever has.

The Politics of Authentic Engagement
The Politics of Authentic Engagement
Two new resources — a handbook, and a workbook — help educators engage stakeholders in ensuring student success. Check them out in the NSPRA Store.

A strong communication program supports student success by... providing information that meets the audience’s needs. It’s that simple. Go to where your audiences are and “speak” with them in a manner that is respectful, transparent and engaging.

My favorite part of my job is... student engagement. We can learn so much from their resilience, and their willingness to learn and collaborate with those around them.

I believe school PR/communications is... fundamental to student success. School PR professionals may not be teachers, but we’re certainly educators.

Joining NSPRA helped me... stay connected to school PR professionals — individuals who understand our opportunities and challenges. Surround yourself with amazing and smart people, and you can’t go wrong, personally and professionally.

I’m an NSPRA member because... professional learning and mentorship are cornerstones to the advancement of the public relations profession. Numerous doors have opened for me, both personally and professionally through my involvement with NSPRA.

My epitaph: Live peacefully. Love profoundly. Laugh loudly. Just like I did.