NSPRA Front-Runner: Tierney Tinnin

NSPRA Front-Runners are members identified by the NSPRA Executive Board as emerging leaders who are doing outstanding work for their schools, their chapters and for NSPRA. They have demonstrated professional leadership at the state and national level and/or have been recognized for innovation and excellence through NSPRA award programs or presentations. See all past Front-Runners.

Tierney Tinnin
Tierney Tinnin

Current title: Senior Communications and Community Relations Officer, Oklahoma City Public Schools.

Alma Mater: Langston University.

My PR/life motto: “Always tell on yourself first. It’s better if we admit our mistakes than for someone to do it for us; the world will find out anyway.”

I am driven by…the people who whole-heartedly believe some kids cannot be successful. Every day we have an opportunity to prove them wrong!

Social Media E-Kit
Social Media E-Kit
The deceptively small-but-mighty Social Media E-Kit features more than 30 links to some of the best, most practical advice from members and others on social media best practices. If this resource were in print, it would contain more than 400 pages of knowledge to refer to for all of your social media planning needs.

The Social Media E-Kit is free to NSPRA members and is available to download for $20 for non-members. Get your copy today!

Favorite professional fantasy: Hosting the Democratic President of the United States in the most conservative state in the U.S. (Oklahoma) to celebrate the highest performing urban school district in the country (OKCPS).

Current communication tool I use the most is…Twitter and text messaging.

Communication tool I rarely use anymore is…QR codes and checking voicemails.

Greatest PR success: Growing the Communications Department by adding Community Relations staff members. Now we are better able to engage all audiences, both internally and externally.

Greatest communication challenge: Eliminating the phrase “That’s good PR” from the conversation.

A strong communication program supports student success by…being quick and transparent during a crisis, innovative in promoting what’s working and visually celebrates the diversity of its students, staff and community.

My favorite part of my job is…The first day of school — a new chance to make a new impression!

I believe school PR/communications is…lacking the diversity it needs to authentically move the field forward and meet the needs of the students it serves.

Joining OKSPRA helped me…learn how to share. I come from the competitive news industry and reporters don’t like to share or help. OKSPRA is all about sharing and supporting one another!

I’m an NSPRA member because…my mentor, Kathleen Kennedy, APR, touted the benefits of membership and believed in me and the power of NSPRA. She is incredibly smart, driven, loyal and helped me find my life’s work!

My epitaph: “During any crisis she was cool, calm, and collected but cussing in her mind.”

View past NSPRA Front-Runners.