NSPRA Front-Runner: Jason Gaston, APR

NSPRA Front-Runners are members identified by the NSPRA Executive Board as emerging leaders who are doing outstanding work for their schools, their chapters and for NSPRA. They have demonstrated professional leadership at the state and national level and/or have been recognized for innovation and excellence through NSPRA award programs or presentations.


Jason Gaston, APR
Jason Gaston, APR

Current title: Coordinator of Public and Media Relations, Hoover City (Ala.) Schools.

Alma Mater: Freed-Hardeman University.

My PR motto: “Honesty, accuracy and straight talk will never fail you.”

I am inspired by…anyone who can execute his/her duties professionally, effectively, respectfully — and perhaps, with a bit of flair.

Favorite professional fantasy: To be mayor of a major American city.

Current communication tool I use the most is…our rapid notification system.

Communication tool I rarely use anymore is…mainstream media.

Greatest PR success: Working daily with a great team to keep our community excited and engaged with regard to the quality education we deliver.

Greatest communication challenge: Mitigating community and/or media based negativity and misinformation.

Benchmarking Toolkit 
School Communication Benchmarking: Rubrics of Practice and Suggested Measures Toolkit
Ever wonder how your school communication effort stacks up to other school programs? Need ammunition to seek “green lights” to do more with your programs? Are you a superintendent looking to convince your board to start a communication program?
Now NSPRA is providing you with some answers. Download or order your copy of School Communication Benchmarking: Rubrics of Practice and Suggested Measures Toolkit.

A strong communication program supports student success by…continually educating all stakeholders about the role, scope and importance of public education in our communities.

My favorite part of my job is…witnessing learning in action, then sharing that story with others.

I believe school PR/communications is...undervalued.

Joining ALSPRA helped me…develop meaningful collegial connections, leading to a better understanding of our overall mission.

I’m an NSPRA member because…there’s no better place to sharpen your school PR skills — and the people are fun!

My epitaph: “He found beauty in simplicity.”