NSPRA Front-Runner: Curtis Campbell

NSPRA Front-Runners are members identified by the NSPRA Executive Board as emerging leaders who are doing outstanding work for their schools, their chapters and for NSPRA. They have demonstrated professional leadership at the state and national level and/or have been recognized for innovation and excellence through NSPRA award programs or presentations.


Curtis Campbell
Curtis Campbell

Current title: Director of Communications, Sunnyside (Was.) School District.

Alma Mater: Eastern Washington University (’05 and ’07).

My PR motto: Don’t Wait, Communicate!

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I am inspired by…Educators. As the son of a teacher and husband to a school counselor, I have a deep appreciation for the incredible amount of work teachers and support staff put in above their normal school day. It’s hard not to be inspired when you work with dedicated and passionate educators who go above and beyond for every student every day.

Favorite professional fantasy: Attending an NSPRA National Seminar in the beautiful Pacific Northwest!

Current communication tool I use the most is…social media.

Communication tool I rarely use anymore is….a pager.

Greatest PR success: Helping promote a positive district-wide culture focused on a unified vision of success for every student in support of raising our district graduation rate from 41 to 85 percent over the past seven years.

Greatest communication challenge: Being a one-person shop!

A strong communication program supports student success by…Cultivating a positive school-community culture aligned to its district’s vision and goals.

My favorite part of my job is…Getting to share my schools’ amazing stories!

I believe school PR/communications is...extremely challenging and incredibly rewarding.

Joining WSPRA helped me…better support my school district through the excellent professional development and networking opportunities offered throughout the year.

I’m an NSPRA member because…the pool of resources and knowledge that is available to me through NSPRA is invaluable. From the online resources to the national Seminar, NSPRA helps me continue to grow and develop as a professional.

My epitaph: The reward for hard work is rest.