NSPRA Front-Runner: Zac Rantz

NSPRA Front-Runners are members identified by the NSPRA Executive Board as emerging leaders who are doing outstanding work for their schools, their chapters and for NSPRA. They have demonstrated professional leadership at the state and national level and/or have been recognized for innovation and excellence through NSPRA award programs or presentations.


Zac Rantz
Zac Rantz

Current Title: Director of Communications, Nixa (Mo.) Public Schools

Alma Mater: Drury University (both undergrad and masters)

My PR Motto: The story is there; you just need someone to tell it.

I am inspired by…my faith. When everything else falls apart, it is where I can always plant my feet on solid ground.

Favorite professional fantasy: Being a rock star or actor.

Current communication tool I use the most is…personally, texting; for the school district, social media.

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Communication tool I rarely use anymore is…paper.

Greatest PR Success: Being able to take a communication program and grow it to become something that people respect and copy. I’ve learned from my successes and more from my failures, but from those we’ve built a comprehensive program that hopefully reaches all levels of the district successfully.

Greatest Communication Challenge: The ever changing technology landscape and trying to figure out what tools are going to catch on in your community and what tools you need your community to use.

A strong communication program supports student success by…always highlighting all areas of success since everyone is successful in different ways and also highlighting how those in the community can be involved and engaging them so they become involved to help keep your student success going.

My favorite part of my job is…being able to help tell the stories that go on in Nixa and seeing our students and staff shine. There are so many amazing things that people don’t know about, so I love to be able to take those moments and share them with the world.

I believe school PR/communications is...the foundation to success. Until people know about you and feel engaged and listened to, you cannot build a sense of trust and dialogue needed for the community to involve itself in the lives of the students who are the future of their community and nation.

Joining MOSPRA helped me…find my people. The communications job is one of those misunderstood jobs because people don’t always know what you do, which many times is the point of the job. So, having a group of people who get me and what I do is a great community to have.

I’m an NSPRA member because…school PR and communications is a national issue and we all have to be in this together. Whatever is happening in one school district or area of the country will more than likely ripple through all schools in some way. So, having a national voice and network helps us all help each other and speak with a more unified voice.

My epitaph: “Music is not what I do; it’s who I am.”