Dina Gentry - 35 Under 35

Dina Gentry35 Under 35 Class of 2018-19
Dina is one of 35 professionals, age 35 and under, who is part of the Class of 2018-19. These 35 individuals are emerging leaders who are making a difference in school public relations.

Dina Gentry
El Dorado County Office of Education
Placerville, Calif.

What does leadership mean to you? 
Leadership empowers others to deepen professional learning and focus efforts on an initiative that produces positive and meaningful impact for stakeholders.    

What was the most fulfilling professional moment you have experienced? 
Each year, I’m privileged to work with El Dorado County superintendent of schools, Dr. Ed Manansala, to produce our Communications & Leadership Internship. Personally, it is the most fulfilling experience because young adults gain many tools to focus their educational direction and become leaders. 

What is the most challenging and/or rewarding part about working in school PR? 
The most rewarding part of my work is collaborating with educators, administrators, and leaders to help them frame ideas and find their voice. This may include writing a story, quotes, speech, visual presentation, or video.  

What’s your favorite work app and personal app?
Trello is by far my favorite work app, as it streamlines project management in a user-friendly manner and facilitates real-time communication with a team. Star Walk is my favorite personal app because it is fun to hold your phone to the sky and immediately identify a star or constellation. 

What book has inspired you professionally? 
John Maxwell’s The 21 Irrefutable Laws of Leadership inspired me professionally and deepened my leadership learning which benefits my colleagues and interns. 
How has NSPRA and your state chapter guided you along the way?
When I was hired almost five years ago, our state chapter of CalSPRA was my lifeline of knowledge, mentors, and a collection of positive individuals who wanted nothing more than to help you succeed for schools and students. I am now privileged to grow as a leader on the board. NSPRA opens our eyes to trends, innovations, and colleagues across the country. 

What is a recent communications/media campaign you enjoyed – either one of your own or one you saw nationally?
One of our schools recently became part of the national New Tech Network and was renamed the GT School of Innovation, located in Georgetown, Calif.. Their educators harnessed engaging, project-based learning and promote their activities across multiple platforms, like social media, to successfully reach their audiences.

What emerging trends in school public relations get you excited? 
The idea of authentic engagement strikes a chord with me, especially on social media. We work to reach our audiences on many platforms, so they become personally connected with the El Dorado County Office of Education. In a world of misinformation and lack of trust, we must reach people on a genuine level.