Events
FULL PROGRAM REGISTRATION | Early-career communicators will explore a topic essential to the school PR role, from understanding district leadership perspectives to managing media relations, building internal & external partnerships, and measuring impact.
Mini Labs | Everyday Email, Done Right: Building Accessible, Consistent District Communications
Learn how to create clean, accessible, email signatures and align other everyday email practices, including subject lines and out-of-office messages. Explore brand consistency, and tone, plus realistic strategies for rolling changes out to staff.
NSPRA Academy 2026: Crisis Communications in a Changing World
When a crisis occurs, school district stakeholders and others expect transparency and timely information. Sharpen your crisis communications when the unexpected hits and learn from one of the best, Rick Kaufman, APR.
K12PRChat | When Community Fear Collides with Schools: Leading Through Volatile Moments, Part I
This Town Hall is a space to pause, connect, and name what’s real. In a time when the pressure on schools feels relentless, school communicators are carrying an extraordinary emotional load, often while projecting calm and certainty for everyone else.