Events
FULL PROGRAM REGISTRATION | Early-career communicators will explore a topic essential to the school PR role, from understanding district leadership perspectives to managing media relations, building internal & external partnerships, and measuring impact.
LISC Module 3: Shared Vision, Strong Results: A Collaborative Approach to District Communication
SINGLE MOD OPTION | Hear from a superintendent and communications leader on how they align their leadership, amplify each other’s strengths, and keep the focus on students and community through clear, consistent communication.
Building Systems That Prove Impact | From Tasks to Strategy: Embedding RPIE into Job Descriptions
This interactive workshop helps participants use the RPIE process to align job descriptions with today’s strategic communication needs, translating research, planning, implementation, and evaluation into clear responsibilities and expectations.
Corporate Showcase: ECRA | How to Write More Positive and Credible Headlines with Data
Learn how fact-based messaging and a simple three-step framework can help districts create headlines that build trust and showcase real impact.