Practical PR for Principals: A Handbook to Help You Build Support for Your Schools


Nowhere is community support, understanding of school issues and strong communication more critical than at the building-level. Principals are now expected to meet difficult communication challenges that include answering community concerns, explaining student achievement and promoting school support. NSPRA’s Practical PR for Principals provides you with all the essential tools for developing and maintaining a complete communication program that will exceed your community’s communication expectations. You also get time-saving extras that add polish to already successful communication efforts.

Some of the many topics covered include:

• More than 100 easy-to-use PR ideas

• Fillers and quotes, resources that add instant pizzazz to newsletters and daily bulletins

• A sample parent survey

• Techniques for turning your staff into PR ambassadors

• Listings and deadlines for national school and student awards to boost your school’s reputation

• Advice and forms for communicating with parents

• And much more!

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