Sample Public Messaging

Elevator Messages:

Adapted with permission from the Missouri Common Core State Standards Tool Kit.

(State Name)  is raising its education standards to ensure that all students receive a world-class education in our K-12 schools.

Across the state, K-12 schools are implementing new academic standards in language arts and math to ensure students have the academic knowledge and skills they need to be successful in college, career and life.

The standards will not only improve “what” students learn, but “how” they learn by teaching critical thinking, problem solving, and effective communication skills.

Together with highly trained, well-supported teachers, the Common Core State Standards will better prepare students to achieve in K-12 and beyond.


Key Common Core Facts

General Audience

(State Name)  is implementing higher standards in grades K-12 to ensure all students receive a world-class education.

  • The world has changed. Today and tomorrow’s careers value post-secondary education and training more than ever.  (State Name)’s students, without the knowledge and skills necessary for a 21st century workplace, likely will struggle to find good jobs in the future.
  • Right now in (State Name), far too few students graduate from high school prepared to be successful in college and careers.
  • It’s time we work together to build a world-class education that will support all students in (State Name) so that they all have options and opportunities available after high school. Across the state, we are implementing new academic standards in language arts and math in grades K-12 to ensure our students have the academic knowledge and skills they need to be successful in college, career and life.
  • A diverse group of teachers, subject matter experts, parents and school administrators, including some of (State Name)’s best and brightest, worked together with colleagues around the country to create the standards that reflect both our aspirations for our children and the realities of the classroom.
  • The standards were also benchmarked against countries with top-notch education programs, to ensure our future generations are ready to compete in the global marketplace.
  • The Common Core State Standards are a part of a larger initiative, led by states, to raise the bar to ensure students are prepared for college and career. States worked together to develop the standards.  To date, 46 states and the District of Columbia are working to implement these standards and develop assessments that will be consistent across states, including (State Name).
  • Consistent and rigorous standards and assessments will allow schools, districts and states to monitor and improve student performance in a way that is not possible now.
  • These standards ensure that if students move to another school, the new school will have a clear picture of that student’s ability and placement.
  • The standards will not only improve what students learn, but how they learn, by teaching critical thinking, problem solving and effective communication skills.
  • The standards are relevant to the real world, and reflect the academic knowledge and skills our students need to be successful in college and career.
  • The standards and assessments will place more emphasis on real learning and understanding of materials, not just basic memorization and test-taking skills.
  • The standards will help prepare our students today with the knowledge and skills they will need to thrive in a world of tomorrow.  Together with highly trained, well-supported teachers, the standards will better prepare our students to achieve in K-12 and beyond.
  • The standards will give teachers more time to go in-depth in their subjects, provide clear and consistent learning targets, and mitigate challenges with student mobility.
  • The standards and assessments will provide the framework for what students will learn, but do not prescribe a curriculum, textbook or instructional materials.  These decisions will be made at the local level.
  • The standards will allow parents, students and teachers to set high expectations together for student learning.
  • The implementation of the standards is an important step to improve education in (State Name). These standards are one part of the larger solution and are important in providing the necessary foundation for building college and career readiness for all (State Name) students.
  • It will take the commitment of parents, educators, and business and community leaders over time to ensure the standards and assessments are implemented effectively. Together, we must stay the course and remain committed to ensure (State Name)’s kids are successful in college, career and life.

CCSS Facts: Families and Students

The Common Core State Standards (CCSS):

  • Establish consistent learning goals for all students in kindergarten through grade 12 so families will know exactly what their children should learn by the end of each grade.
  • Provide a clear roadmap of academic expectations, so students, parents and teachers can work together toward shared goals.
  • Are academically rigorous, attainable for students, and practical for teachers and districts to implement.
  • Are relevant to the real world, focusing on the knowledge and skills students need to succeed in life after high school, in college, other postsecondary training and a globally competitive workforce.
  • Ensure students graduating from high school are prepared for credit-bearing college courses without the need for remedial courses, leading to higher rates of college completion and significant savings for students and their families.
  • Were developed by a diverse team of parents, teachers, school administrators, subject-area experts and researchers from across the country, including (State Name).

CCSS Facts: Teachers

The Common Core State Standards (CCSS):

  • focus on providing students with the knowledge and skills they need to succeed in college, other post-secondary training and careers.
  • Actively engage students in learning, requiring them to demonstrate their mastery of content and focus on critical thinking, problem solving and real world application of skills.
  • Cover fewer topics at each grade level in order to focus on a greater depth of learning.
  • Provide grade-level goals that offer coherent progression from grade to grade.
  • Establish a foundation to work collaboratively across content disciplines, schools, districts and states to share resources, expertise, curricular tools and professional development.

CCSS Facts:  School Leaders

The Common Core State Standards (CCSS):

  • Shift the focus of instruction from high school completion to college and career readiness for all students.
  • Establish consistent learning goals for all students regardless of where they live.
  • Assist school superintendents and principals in providing professional development and support for educators as they teach the new standards.
  • Help school administrators observe and evaluate educators as they teach the new standards.
  • Allow schools and educators to share best practices more efficiently and effectively.

CCSS Facts: Higher Education Leaders

The Common Core State Standards (CCSS):

  • Ensure students graduate from high school prepared to succeed in credit-bearing college courses without the need for remediation, leading to lower remediation rates and higher rates of college completion.
  • Provide colleges and universities with information to help accurately place students in the appropriate courses.
  • Clarify the standards for teacher preparation programs to provide the best possible training for future teachers, including more clinical experiences and professional development.

CCSS Facts: Business and Community Leaders

The Common Core State Standards (CCSS):

  • Boost (State Name) long-term economic competitiveness because students will graduate from high school with the real-world skills they need to be successful in college and the workforce.
  • Build a stronger work force in (State Name), allowing businesses to draw from local talent to meet the needs of the continuously evolving workplace.
  • Improve economic development opportunities for (State Name) by attracting business and industry looking for a highly educated workforce.
  • Promote the sharing of best practices in education and streamline the development of resources that would otherwise require a much greater investment in time and resources from each individual community and state.

CCSS Facts: Legislators

The Common Core State Standards (CCSS):

  • Update the language arts and mathematics standards so that students graduate from high school with the knowledge and skills they need for success in college, other postsecondary training and careers.
  • Are being implemented through locally developed curricula. The standards establish what students need to learn, however, local school district leaders and teachers will establish the curriculum and determine how the standards are to be taught.
  • Were developed by parents, educators, content area experts and researchers from throughout the country, including (State Name), being academically rigorous, attainable for students and practical for teachers and school districts to implement.
  • Ensure that (State Name) students graduate from high school prepared to succeed in credit-bearing college courses without the need for remedial courses, resulting in significant savings for the state, students and families.
  • Will help (State name) compete economically because students will graduate high school with the real-world skills they need to succeed in postsecondary education and the workplace.

E-mail messages:

Over the next few years, you will begin to hear a lot about the exciting learning opportunities for your student called Common Core State Standards.  We encourage you to visit our website today to learn the facts about this new grassroots initiative that is now being implemented in 46 states.  Click here


Facebook messages: 

Not since the Industrial Revolution have our students faced such profound changes in what they are expected to know for college and careers. Click here to see what your school district is doing now to prepare your child for success.