Back-to-School Considerations

As you start planning your back-to-school communications, consider the following resources that NSPRA compiled on the reopening of schools following COVID-19 shutdowns and on issues of equity, diversity and race relations. These resources were shared previously and continue to be updated, in the spirit of members helping members.

Use NSPRA Connect to ask questions, find help, share ideas, brainstorm solutions and commiserate through the ongoing crises with the largest community of school communicators in the United States and Canada. You can also share your examples by emailing, and they may appear on this webpage or in future NSPRA publications.

Reopening Schools Resources

Guidance Documents

Guides for Parents, Staff - School Districts

Reopening Plans - School Districts

Letter Templates

Reopening Plans- NSPRA Chapters

Reopening Plans - State/Province/County Departments of Education


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Race Relations and Equity Communications Resources

NSPRA Articles 

  • Student Voices: Your Most Powerful Diversity & Equity Tool” by Jason Gaston, APR, public relations coordinator, Hoover City Schools, Birmingham, Ala. The NSPRA Network: Connecting Communities - February 2020

  • Creating Safe Spaces for 2SLGBTQ+ Students and Staff” by Carla Pereira, APR, director of communications and community relations, Peel District School Board, Mississauga, Ontario; and Joshua Sauer, APR, web and interactive media specialist, Moore Norman Technology Center, Oklahoma City, Okla. The NSPRA Network: Connecting Communities - November 2019

NSPRA Publications 

  • Inclusive Practices: What Elements Are Crucial to Diversity? - NSPRA’s Communication Equity and Diversity Task Force shares information around the broader concept of diversity and inclusiveness, and how critical it is in today’s schools.

  • Diversity Communications Toolkit - Offers school leaders a central resource that instantly provides an array of solutions to help plan and implement new and different communication strategies to reach increasingly diverse communities.​

Other Resources 

The following resources from other associations and organizations may also assist school communicators in developing key messages, talking points, public statements, publications, website content and social posts.

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