Anthony Johnson - 35 Under 35

Anthony Johnson35 Under 35 Class of 2018-19
Anthony is one of 35 professionals, age 35 and under, who is part of the Class of 2018-19. These 35 individuals are emerging leaders who are making a difference in school public relations.

Anthony Johnson
Clarksville-Montgomery County School System
Clarksville, Tenn.

What does leadership mean to you? 
I believe in the philosophy of servant leadership. To me, leadership is not about power it is about responsibility, a responsibility to build collective efficacy with my team so that we may continuously accomplish great things.   

What was the most fulfilling professional moment you have experienced? 
Last year, we welcomed a new superintendent. Although the initial plan was to hire a consultant for the transition, after some discussion, I was entrusted with developing and leading a comprehensive stakeholder feedback plan and organizational review that served as the foundation of his entry plan. To be trusted and respected to carry out such an important, large-scale project, especially being the youngest member of his executive staff, was extremely fulfilling and empowering.

What is the most challenging and/or rewarding part about working in school PR? 
Having begun my career in public education as a teacher, the most rewarding part of my job is getting to educate and engage a large, diverse group of people on something for which I am very passionate.

What’s your favorite work app and personal app?
My favorite work app is Google Drive because it helps me stay productive no matter where I am working. My favorite personal app is Instagram because I can have all of the puppies, food, and travel I could desire without the barrage of drama and misinformation. Follow me @adjohnson87. Follow us @cmcssinfo.

What book has inspired you professionally? 
Honestly, the book that has continued to inspire me both personally and professionally is Dr. Seuss’s Oh, the Places You’ll Go. Although it’s a children’s book, when you take the time to unpack the text and reflect on the structure of the story, there is a lot of inspiration for adults. 

How has NSPRA and your state chapter guided you along the way?
The professional development, mentorship, collegiality, networking and support I get from TNSPRA and NSPRA are invaluable.  

What is a recent communications/media campaign you enjoyed – either one of your own or one you saw nationally?
Recently, we produced a profile video for each of our 40 schools. It was a long process, but the ROI was better than we ever expected. Our community got the opportunity to virtually “visit” each of our unique schools, and the students, faculties, and staffs at our schools got an opportunity to reflect on all of their pride points:

What emerging trends in school public relations get you excited? 
As a firm believer in the whole child approach to education, the momentum around social-emotional learning and mental health support in schools excites and energizes me. I believe NSPRA and my PR colleagues have been instrumental in giving this movement and our students strength, direction, and a voice.