Andrew Shin-35 Under 35

35 Under 35 Class of 2018-19
Andrew is one of 35 professionals, age 35 and under, who is part of the Class of 2018-19. These 35 individuals are emerging leaders who are making a difference in school public relations.

Andrew Shin
Rockwood School District
Eureka, Mo.

What does leadership mean to you? 
Leadership, to me, means having influence that you have earned through building relationships.

What was the most fulfilling professional moment you have experienced? 
The positive emails, letters and phone calls from staff and community members are my most fulfilling professional moments.  

What are the most challenging and/or rewarding part about working in school PR? 
Nothing is as rewarding as knowing that I made a positive difference in someone’s day.

What’s your favorite work app and personal app?
My favorite work app is Twitter. It’s a fun communications tool that allows me to conveniently share all the great things our students and staff are accomplishing. As far as favorite personal app, I love a competitive game on Words with Friends!

What book has inspired you professionally? 
I have been inspired professionally by Engaging Data, which is written by Trinette Marquis. I’ve enjoyed integrating data into my communications work, and this book has helped me meet some of my objectives.
How has NSPRA and your state chapter guided you along the way? 
NSPRA and MOSPRA have guided me to become a better professional and leader. They have also helped me stay current on the latest trends. They challenge me to do a better job every day and are extremely supportive. 

What is a recent communications/media campaign you enjoyed – either one of your own or one you saw nationally?
I’ve enjoyed our school district’s United Way campaign for staff. As a manager for this important initiative, it’s gratifying to be a part of such a thoughtful and caring school district.

What emerging trends in school public relations get you excited? 
I’m excited about the advancement of social media, live streaming and video in school public relations. It’s great to see our schools utilizing these channels as a way to connect with students, families and staff members.