All I Need to Know About School PR and Never Learned in College!


A Presentation from NSPRA's Professional Learning Series DVDs

About this Presentation:

Annette Eyman, communications director, Papillion-La Vista School District, Papillion, Neb. (Suburban/ 10,000-24,999); Janet Swiecichowski, APR, executive director, communications, Minnetonka (Minn.) Public Schools (Suburban/ 5,000-9,999)

Have you ever questioned what you should really be doing as a school PR professional? This session focuses on setting priorities to be successful in school PR through a variety of interactive activities. From the basics of using the RACE formula to developing a strategic communication plan and defining your PR role, you’ll leave this session with concrete strategies and tools to build your credibility as a professional.

About the Professional Learning Series DVDs

All 5 Professional Learning Series DVDsFor the first time, NSPRA is offering videos of five selected sessions from its acclaimed line up of presentations from its National Seminar in San Antonio, Texas. All five sessions include a DVD, and its accompanying PowerPoint presentation. Some presenters also shared handouts, outlines, and more information. Each video is about 60 minutes long.

All Presentations in DVD Format — Plus PowerPoint Presentations and More!

Use these videos for one-on-one learning on your computer or conduct a larger group session on a big screen and distribute the PowerPoint before the presentation.

Special Offers:

  • Regular price for each Professional Learning Series DVD is $99 (plus $8 s/h).
  • Member price is $79 each (plus $8)
  • Get $10 off per item when you buy 2 or more (plus $10 s/h flat rate).
  • Or order all 5 for $300 (members) or $375 (nonmembers) (plus $10).