Adam Harris - 35 Under 35

35 Under 35 Class of 2018-19
Adam is one of 35 professionals, age 35 and under, who is part of the Class of 2018-19. These 35 individuals are emerging leaders who are making a difference in school public relations.

Adam Harris
Arlington Heights (Ill.) School District 25

What does leadership mean to you? 
Leadership is about allowing your team the space and freedom they need to find daily and internal inspiration to personalize their job, which generates better work. That space is often generated through example.

What was the most fulfilling professional moment you have experienced? 

What is the most challenging and/or rewarding part about working in school PR?
Challenging: The balance between the innate desire to personalize and be vulnerable in EVERY SINGLE MESSAGE with remaining professional and informative. Rewarding: Having my foot in every aspect of the District, no matter the department/subject. Also, showcasing students on an individual level.

What’s your favorite work app and personal app?
Work App: 1Second Everyday. Personal App: Instagram (it’s just so much fun)

What book has inspired you professionally? 
I don’t really read. 
How has NSPRA and your state chapter guided you along the way?
NSPRA and INSPRA has guided me by fostering connections I will have for a lifetime. I can reach out to a NUMBER of people whenever I need an ear for feedback or help on anything.

What is a recent communications/media campaign you enjoyed – either one of your own or one you saw nationally?
We run a #d25ItsPersonal campaign on Twitter, encouraging any staff member, parent or community member to tweet using that hashtag, sharing an experience that shows why District 25 is personal to them.

What emerging trends in school public relations get you excited?
Video, video, video…the move toward video blogging. Everything doesn’t need to be polished. The only thing that content must be is engaging, and I’m noticing people of stature in districts are opening up to the idea of vulnerability through video.