The award is NSPRA's highest honor bestowed on an individual.

Communities nationwide are yet again faced with trying to process an act of violence with impacts that reach far beyond Memphis, Tenn. NSPRA offers five strategies for school public relations professionals who want to prepare for communications during these challenging times.

As we continue to reflect on and process the incredibly tragic and senseless school shooting that left 21 people dead at Robb Elementary School in Uvalde, Texas, earlier this week, a stoic truth remains: As school communicators, we know this could happen in any of our communities.

June 2013 E-Network article. Members only. It wasn’t the “perfect storm,” but it was a perfect response. In the days before Hurricane Isaac struck New Orleans in August 2012, throughout the storm, and in the days immediately after, Tulane University kept a steady stream of clear and useful information flowing to students, staff and parents. Isaac did not cause the kind of devastation that resulted from Hurricane Katrina in 2005, but it was still a significant storm. And, University leaders earned high praise from stakeholders for providing information that calmed jitters and quelled rumors.

April 2012 E-network article. Members only. The property damage, injuries and personal loss caused by natural disasters can be devastating for a community and rock the foundation of our schools. In the face of such destruction, people desperately want three things that school communicators are uniquely positioned to deliver