35 Under 35 Class of 2020-21: Stevie Crovetto

Stevie Crovetto
Stevie Crovetto 
St. Charles Parish Public Schools, Luling, La.
@steviecro  @scpps



What does leadership mean to you?

Leadership is the desire to see others and an organization succeed over one’s self. It is about seeing both the big picture and little picture from a number of different perspectives and helping others discover and reach their full potential.

What was the most fulfilling professional moment you have experienced?

There are fulfilling moments daily in school PR. One moment that stands out was the opening of our Dr. Rodney R. Lafon Performing Arts Center. The center came to fruition with the successful passage of a bond issue. Witnessing the doors open for the grand opening was such a memorable moment for all. Dr. Lafon, the man behind the name, was the superintendent who had faith in me and believed I was the right person to serve in this position. He was a positive influence in my personal and professional life. I am honored to know that I contributed in a way to help his legacy live on.

What are the most challenging and/or rewarding parts about working in school PR?

The challenges usually turn into the most rewarding moments after I have time to sit back and reflect. However, this year dealing with the uncertainty surrounding the COVID-19 pandemic has been the most challenging of my career! I know that I am not alone, but at the same time, it has come with great rewards. This challenge has presented us with the opportunity to reimagine services and create better efficiencies for our day-to-day operations. Managing social media accounts and keeping abreast of the latest platforms and tools available continue to challenge me. Just when I think I have one platform mastered, a new social media network is launched!

How have NSPRA and your state chapter guided you along the way?

I am so thankful for NSPRA! The transition from corporate to school PR was an adjustment but knowing that I had a network of professionals and this organization to assist me through was such a relief. The resources available to members and the connections I have been able to make through the Seminar have been an asset to me professionally and personally. I have relied on those greatly this year while navigating through the challenges of COVID-19.   Louisiana does not have a state chapter, but one of my goals before I reach the age of 40 is to set the groundwork for establishing one here in our state!

What are your favorite work and personal apps?

My favorite work apps lately have been Zoom, Buffer and Quik Video. 

My go-to personal apps are associated with a few of my favorite things: eating out and travel! Personally, I am always using my Chick-fil-A, Vivino, Moldiv, NIGHTOUT and Pinterest apps. I also cannot live without my Tip Calculator app when dining at restaurants because math is not my strong suit!

What book has inspired you professionally?

I need to make more time to read, but besides the John Maxwell leadership books, two that were enlightening to me in entering the business world and the public school world were: “The Etiquette Advantage in Business” by Emily Post and “Schools Cannot Do it Alone” by Jamie Vollmer.

What is a recent communications/media campaign you enjoyed – either one of your own or one you saw nationally?

I’m a huge LSU football fan, so I loved watching the “hype” videos released each week during the 2019 football season. The social media team did a phenomenal job of promoting the team, athletes and university through those videos leading up to the national championship game. They managed to get some notable people to narrate the videos and the traction they gained was quite impressive!

What emerging trends in school public relations get you excited?

It has been refreshing to see the education profession gaining the respect and support it deserves. While the focus is always on our students and helping them to succeed, I see a trend where others outside of education are valuing teachers and support staff. Educators are being elevated, recognized, and appreciated through online storytelling and the news media.  Education is a vital profession that touches and shapes every other profession as it relates to being a successful and productive citizen.