35 Under 35 Class of 2020-21: Lenora McEntire Doss

Lenora McEntire DossLenora McEntire Doss

Public Relations Coordinator
Floyd County Schools, Rome, Ga.
Twitter: @LenoraLibby @FloydCoSchools


What does leadership mean to you?
I'm a strong believer in servant leadership. It's important to put those you lead before yourself, know your strengths and weaknesses in order to build a great team around you, lead by example and be a great listener.

What was the most fulfilling professional moment you have experienced?
I'm a product of the school system I serve, and talking to my former teachers, who are so proud of me for what I'm doing now, really brings it all full circle, and it's so humbling. I'm honored to work with them and highlight their profession through my own.

What are the most challenging and/or rewarding parts about working in school PR?
Being the only millennial on my district's executive team, serving as a communications department of one, is both challenging and rewarding. Before retiring, my predecessor held their position in the district for 28 years, and when I was hired three years ago, that was longer than I had been alive. There is no substitute for that kind of experience and knowledge, so I've had to work really hard to turn my position into what it has become and gain the respect of district and school administrators. Working alongside them, as an equal, to make our district the best it can possibly be is the most rewarding part of my career.

How have NSPRA and your state chapter guided you along the way?
NSPRA and GSPRA have been integral parts of my success. Being a department of one, it's easy to get lost in my own world and think no one understands, but going to NSPRA and GSPRA seminars and utilizing listservs and Facebook groups remind me that I'm not alone in this profession and there's always someone I can reach out to who is more than happy to help with whatever I need. I can honestly say that I would be lost without NSPRA and GSPRA!

What are your favorite work and personal apps?
I'm so thankful FCS is a Google for Education Reference District because staying organized and connected throughout COVID-19 school closures was crucial. Having the entire Google Workspace made that possible. I wouldn't have been able to work effectively without the Gmail, Calendar, Drive, Meet, Docs, Sheets and Slides apps. My favorite personal app for entertainment is Tik Tok. I can unwind and decompress by scrolling through short videos that always make me laugh out loud after a long workday.

What book has inspired you professionally?
The book that has inspired me is Culturize: Every Student. Every Day. Whatever It Takes by Jimmy Casas. He is also an incredible speaker, whose good energy goes way beyond the pages of his books.

What is a recent communications/media campaign you enjoyed – either one of your own or one you saw nationally?
I really love back-to-school campaigns. Families of all races, socioeconomic backgrounds and political beliefs set their differences aside to share photos of excited, smiling children on their first day of school. They're eager to share those images with us, and it reminds us what this is truly all about.

What emerging trends in school public relations get you excited?
I'm excited about podcasting! I personally enjoy listening to podcasts because they allow me to multitask. I think there are so many opportunities to utilize that medium effectively, especially for our stakeholders who don't have time to stop what they're doing to give us their full attention but still want to stay in the know.