35 Under 35 Class of 2020-21: Jeremy Maskel

Jeremy MaskelJeremy Maskel

Executive Director of District Communications and External Relations
Omaha (Neb.) Public Schools
Twitter: @JerMaskel  @OmahaPubSchool


What does leadership mean to you?
To me, leadership is the opportunity to set a standard of commitment and service to the students, staff and families of a school district community. It is supporting and empowering others around you to achieve their best work.

What was the most fulfilling professional moment you have experienced?
I've thoroughly enjoyed the opportunity to help introduce expanded career education opportunities in two different school districts. Seeing the transformational potential of these experiences for students makes me grateful to be part of telling that story.

What are the most challenging and/or rewarding parts about working in school public relations?
It is both challenging and rewarding that in school PR, professionals are always learning something new. It presents new puzzles to solve on a regular basis and keeps teams growing.

How have NSPRA and your state chapter guided you along the way?
Both NSPRA and NebSPRA have provided incredibly meaningful professional development, resources and connections that guide my path in school PR. I have been so fortunate to attend the National Seminar each year since I joined the field and have served my state chapter as an officer. The community of leaders who will always take your call and assist means so much to me.

What are your favorite work and personal apps?
As a former journalist and visual storyteller, Instagram is a favorite both professionally and personally. Monday.com has also helped our team track projects and serve a large, busy, urban school district.

What book has inspired you professionally?
There are many books that have taught me not only about PR, but  specifically about education and school PR. That said, a quick read like The Energy Bus by Jon Gordon has informed how I approach all of that work and support my team.

What is a recent communications/media campaign you enjoyed – either one of your own or one you saw nationally?
It has been fascinating and informative to see how organizations approach communications during the pandemic.

What emerging trends in school public relations get you excited?
I am incredibly energized by the many ways a school district can tell its own story. Through the many digital channels that were not previously available to an organization, we can connect more directly with stakeholders than ever before. The opportunity for real-time feedback is very valuable.