35 Under 35 Class of 2020-21: Audrey Holtzman

Audrey Holtzman
Audrey Holtzman 
Parma (Ohio) City School District
@audrey_holtzman @ParmaSchools



What does leadership mean to you?

Brené Brown said it best: "I define a leader as anyone who takes responsibility for finding the potential in people and processes."

What was the most fulfilling professional moment you have experienced?

When I worked for the Euclid City (Ohio) School District, we passed a $136 million dollar bond issue that rebuilt a secondary campus and Early Learning Village for the most deserving students. I have never been more proud of a team or community than I was in 2016.

What are the most challenging and/or rewarding parts about working in school PR?

The most rewarding part is being able to tell the stories of growth, challenge and success. Being part of the growing process for both professionals and students is always exciting. The challenge is school PR never sleeps. Never.

How have NSPRA and your state chapter guided you along the way?

NSPRA and OHSPRA are these gentle hands that lend "high-fives," "hand shakes" and "push" us school communicators through the good, the bad and the ugly. I am forever grateful for the lifelong friendships I have made through these two outstanding professional organizations.

What are your favorite work and personal apps?

Instagram! Isn't it every millennial's favorite app?!

What book has inspired you professionally?

Michelle Obama's memoir,  Becoming.

What is a recent communications/media campaign you enjoyed – either one of your own or one you saw nationally?

We launched a new weekly video newsletter called PCSD in :60.

What emerging trends in school public relations get you excited?

Watching my PR peers work through the uncharted times of a global pandemic has been exciting. Social media is one of my favorite tools and watching the uses evolve has been impressive.