2020-2021 Superintendents to Watch: Robert R. Zywicki

Dr. Robert R. Zywicki

Dr. Robert R. Zywicki 

Superintendent of Schools
Mount Olive Township School District
Flanders, N.J.
Twitter: @ZywickiR, @MountOliveTSD


What does leadership mean to you?
Leadership is the skill and endurance to bring diverse stakeholders together to define a common vision and then execute a plan to achieve that vision. 

How have you integrated communication into your district’s strategic plan? 
Together with the Board of Education, we made multimedia communication one of six district strategic goals. The goals include: 

  1. Provide the most innovative and safe learning environment possible for the entire District community.
  2.  Institutionalize personalized learning to provide ALL learners with rigorous and relevant academic experiences that produce Future Ready graduates.
  3. Establish and enhance social-emotional learning programs to develop the “EQ” of ALL learners.
  4. Recruit, develop, and retain the most highly skilled and diverse workforce to serve the entire District community.
  5. Embrace multimedia communication strategies to engage the entire District community in celebrating its success and advancing strategic initiatives.
  6. Ensure compliance, transparency, and fiscal responsibility of District programs and operations.

We also have a district branding plan.

What communication initiative are you most proud of that have you implemented in your district?
I am most proud of our Parent Universities. This initiative started as in-person meetings and evolved into Facebook Live sessions during the pandemic. They have been a great way for me to disseminate just in time information as well as hear parent feedback.

What communication tool do you enjoy using the most in your profession? 
I enjoy blogging the most. Each Friday I post on my blog,  The Marauder Memo. I post updates for the community including links to each school's weekly e-newsletter. It's a one-shop stop for everything parents need to know about the district. 

How have you used social media in your strategic communication efforts? 
I utilize Twitter, Facebook, LinkedIn, and Instagram to celebrate successes and keep parents updated. I ensure consistent messaging across all social media channels to ensure I meet my stakeholders on the app and medium they prefer to use.