2020-2021 Superintendents to Watch-Jodie Hausmann

Jodie Hausmann

Jodie Hausmann
Bay Village (Ohio) City School District
@Hausmann_Bay @BaySchoolsOH

What does leadership mean to you?

Leadership is about creating a collective commitment around service that is bigger than one person.

How have you integrated communication into your district’s strategic plan?

Last year I started the process of developing a new strategic plan since it had been 20 years since the current one was crafted. While our planning was paused due to COVID-19,  our steering committee has picked back up since September 2020. Currently, we do a good job with community newsletters, E-newsletters, videos, social media, podcasts, interactive web pages and more to inform our stakeholders. Throughout our recent strategic planning process, however, a common theme surfaced about updating the district's branding, so we are in the beginning stages of a logo audit, creating a style guide and creating new design templates for all communications, including newsletters, event programs and parent updates. We look forward to continuing the great digital, social, print and broadcast messaging we were already doing and incorporating our new look to reflect the quality of our district.

What communication initiative are you most proud of that have you implemented in your district?

"Conversations with Superintendent Jodie Hausmann" is a podcast I started for two reasons: 1) to give our students a voice to showcase "a day in the life" of a Bay Rocket, and 2) a window for community members to learn more about our district beyond awards and test scores. I interview students (from athletes to thespians to changemakers) and staff to share the amazing stories that might otherwise not be shared. It's uplifting to hear what our students and staff are up to behind the scenes. I enjoy moderating these sessions and learn so much about our students and staff.

What communication tool do you enjoy using the most in your profession? Why?

Despite the pandemic, there is nothing like a good, old-fashioned one-on-one meeting. Zoom is a great tool, but you cannot duplicate the joy of walking into a school building to meet kindergartners, observe an administrator in action or cheer on a student-athlete. Face-to-face engagement allows you to engage all the senses; it allows you to get the complete picture. Then you can document that experience on social media...but in order to be a great storyteller, you have to experience it in person first.

How have you used social media in your strategic communication efforts?

As superintendent, I have a Twitter account, @Hausmann_Bay, and I regularly share photos and information as I travel from the district office to our five buildings and more. I love documenting our student and staff efforts. As a district, we have active Facebook, Twitter and Instagram accounts, sharing everything from student accomplishments to SAT/ACT info sessions, sports score updates and parent communications. We are also able to post important updates on social media so parents don't always have to go to our website to find quick links. This has been very helpful during the pandemic.