Susan's presentations are based on 28 years of experience in public relations, marketing and strategic communications. She has provided counsel to school districts, technology centers, state education agencies, education associations, community colleges, universities and a variety of private sector businesses. She's seen it all and survived to talk about it. Susan has conducted communications audits for NSPRA in the US and Canada since 1994, and currently provides communications counsel for the Oklahoma State School Boards Association and the Greater Oklahoma City Chamber of Commerce. Susan customizes her presentations to meet the needs of any audience, including administrators, board members, business leaders, teachers and support staff.
Sample topics include:
- The REAL Work of PR
- Redefining Leadership
- ED and ED: The Powerful Link Between Education and Economic Development
- Brand-Building for Schools
- WOWmakers: Creating a Customer Service Culture
- Reconnecting Communities and Schools
- Why Marketing Matters in Today’s Education Environment
- And more.
Susan Hardy Brooks, APR
Hardy Brooks, Inc.
2281 Jeff Place
Tuttle, OK 73089
Known for her lively, interactive presentations, Gay offers expertise in marketing; strategic, targeted communications; superintendent survival; and winning difficult finance elections. Author of the original "Win at the Polls" and co-author of the latest update of that book, Gay teaches research-based strategies for winning the hearts, minds and financial support of communities. Reactions to her presentations, from keynote addresses to all-day workshops, have been standing ovations and invitations for repeat performances.
Gay Campbell, APR
162 Utsalady Road
Camano, WA 98282
With 25+ years in private-sector and school public relations and marketing, Nora is a sought-after speaker and consultant. A columnist with eSchool News and a contributing editor for the American School Board Journal, Nora helps school leaders use business techniques like brand marketing, proactive public relations and electronic communications to tell their stories and promote public education.
- Telling Your Story: A Toolkit for Promoting Public Education; What's Your ePR Strategy?
- Building Your Brand
- Marketing Your Schools
- Leveraging: Marshalling Resources to Promote Your Schools
- Strategic Public Relations: Creating a Communications Plan that Works
- Crisis Communications
- Brave New World: Dealing with Cyberbullying, Blogs and Online Media
For more information on how Nora can help you with your communication needs, email her at email@example.com.
Nora Carr, APR
Guilford County Schools
712 N. Eugene Street
Greenboro, NC 27401
Marsha has over 30 years of k-12 education experience from a classroom teacher to building and district administrative positions including superintendent. The majority of that experience is in Communications, but also includes the Curriculum, HR, and Business areas. She has served as NSPRA's President and speaks to a variety of k-12 audiences.
Marsha brings her own perspective and sense of humor to communication topics and issues in k-12 systems in keynotes, short presentations, or workshops. Topics for presentations include:
- Embedding Communications in School Cultures
- Internal Communication
- Communications Leadership and Relationship Building
- Developing a PR Program
- Communications and the School Board
- Communication Planning
To discuss your specific topics and needs in communications for your audience, contact Marsha at firstname.lastname@example.org.
Marsha Chappelow, Ph.D.
Ladue School District
9703 Conway Road
St. Louis, MO 63105
With 30 years experience in the public school systems and 12 years as a motivational speaker and workshop presenter, Riney Jordan has been called "one of the best speakers in the country." As a former teacher, principal and school PR Director, he will both entertain and motivate your audience.
Riney Jordan Company
P.O. Box 867
Hamilton, TX 76531
A 18-year veteran of school communications and public relations, Rick is the Executive Director of Community Relations for Bloomington (Minn.) Public Schools. He formerly served this same role for Colorado's largest public school system, where he led the Crisis Response Team to the Columbine High School tragedy in April 1999.
Rick is a nationally respected consultant on Crisis Management and Communications, Media Relations, Community Engagement, Communication Planning, and Tax Levy/Referendum Campaigns. He has provided media relations and crisis management counsel and training to the U.S. Bureau of Prisons for the Timothy McVeigh execution; the New York Education Commission and New York City Schools following the terrorist attacks in September, 2001; the U.S. Department of Education, FEMA, the Los Angeles Office of the FBI, the Wisconsin Health and Hospital Association, and numerous universities and state emergency management agencies.
Rick J. Kaufman, APR
Bloomington Public Schools
1350 West 106th Street
Bloomington, MN 55431-4126
Steve Knagg has made over 1,000 presentations across 27 states and Canada. His specialty is keynote presentations to educators on the following topics:
- Sane Living in an Insane World
- Lessons Learned on the School House Trail
- Back to School Convocation Addresses
Steve also has several workshops to offer, including:
- Dancing with Wolves: Dealing with the New News Media
- Handling Displaced Hornets (Dealing with Angry People)
- Winning Customer Service
Knagg worked in the Communications Department of the Garland (Texas) ISD for 30 years before retiring to start his own company, Pinetop Presentations in 2007.
1806 Andover Drive
Garland, TX 75041
Gary Marx, founder and president of the Center for Public Outreach in Vienna, Virginia, has done energizing and idea rich keynotes, distinguished lectures, and interactive workshops in all fifty U.S. states and on six continents. He has visited 74 countries.
- Sixteen Trends...That Will Profoundly Impact Education and Our Future
- Future-Focused Leadership
- Creating a Future...The Essence of Leadership.
In addition to speaking, Marx provides counsel on future-oriented leadership, communication, education, community, and democracy. His most recent best-selling books include Sixteen Trends...Their Profound Impact on Our Future, published by the Educational Research Service, and Future-Focused Leadership...Preparing Schools, Students, and Communities for Tomorrow's Realities.
Gary Marx has served education and other organizations at all levels, from local to international. He is a veteran former senior executive for the American Association of School Administrators. "We need to understand the political, economic, social, technological, demographic, environmental, and other forces impacting our society if we hope to prepare our students and our organizations for a fast-changing world," Marx says. "Staying in touch and constantly creating a future is a distinguishing mark of outstanding educators and all other leaders in society."
Gary Marx, APR, CAE
Center for Public Outreach
1831 Toyon Way
Vienna, VA 22182
Ed Moore is an associate professor of public relations at Rowan University and he coordinates Rowan's M.A. program in P.R. He has taught public relations for more than 20 years.
Moore started his career as a school PR administrator and has served 25 years as a communications executive and counselor, as well as a journalist and educator. He's worked with a wide variety of educational, corporate and non-profit organizations in the U.S., Canada, Europe and Asia.
Moore has written and presented extensively on communication issues. He served six years as Managing Editor of Communication Briefings, a communication-management newsletter serving more than 50,000 subscribers worldwide. He is a co-author of the Allyn Bacon text The School and Community Relations and author of the NSPRA books Mastering E-Newsletters and The School PR Research Primer. His book, School PR for Student Success, is published by Corwin Press.
- Being A Great Ambassador: Everybody’s PR Role
- Turning Complaints into Compliments
- Documenting PR’s Impact: Targeted Communication Planning
- Writing for Results
For more information on how Ed can help you with your communication needs, email him at email@example.com.
Edward H. Moore, APR
100 Woodland Court
Glassboro, NJ 08028
Supported by 23 years of experience in school public relations, Bob Noyed, APR, provides presentations on the following topics:
- Communication for New Superintendents
- How School PR Professionals Can Advance Their Skills as a Strategic Advisor
- Using Public Engagement to Connect with Your Community
Bob is currently the director of communication for Wayzata Public Schools near Minneapolis, Minnesota, and regularly presents at state and national conferences.
Bob Noyed, APR
6439 Tahoe Road
Woodbury, MN 55125
NSPRA attendees say "Everyone should attend something Woodland presents. His sessions are informative and entertaining."
Brian Woodland’s 20 years in educational communications give him unique insight into the challenges and issues of education today. Brian is director of communications for the Peel District School Board, one of Canada’s largest and most public school systems.
Brian is a frequent presenter to groups across North America, including school districts and state and national organizations. All sessions are customized to the audience but the most popular include:
- Do you have them at hello? Help frontline staff deliver wow service!
- You've Got the Power! Building or breaking the image of your school
- Beyond Image ... PR tools to build reputation and boost student success
- When shots are heard at school--are you ready for crisis response
- Great expectations -- working with SuperParents
- Fireproofing Your District ... managing hot issues before they burn
- Trust is like air ... relationship turbo training
Brian Woodland, APR
Peel District School Board
5650 Hurontario Street
Mississauga, ON L5N 7Z4