As school public relations efforts play an increasingly vital role in helping students achieve and schools succeed, the communications expectations placed on school leaders at all levels continue to soar.

Now this field-based reference, written by former NSPRA associate director Edward H. Moore, APR, offers educational leaders practical advice and specific tips for meeting the tough new communication demands they face daily.

Ideal for both long-range planning and day-to-day basics, this guide helps leaders define and organize their school’s PR plan. Readers will get step-by-step guidance on creating and applying communication tactics that work — from how to generate community support to managing crises, stopping rumors, handling media inquiries, dealing with critics and much more.

TABLE OF CONTENTS (PDF)