2009 National Seminar — ProgramThe NSPRA Seminar provides three days of over 70 resource-packed and idea-filled skill sessions and presentations that provide training and information on best practices and tactics, leadership development, communication management and strategy, and new products and services for the profession. Please check back often to learn more about the upcoming NSPRA Seminar!
FULL AND HALF-DAY PRE-SEMINAR WORKSHOPS
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SATURDAY, JUNE 27
9 AM – 4 PM |
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How to Become a Market-Savvy School District: A One-Day Intensive Strategic Marketing Planning Workshop for Recruiting Students, Staff and SupportDeveloping and sustaining a market-savvy school perspective is critical as competition for students, staff, and support becomes more intense than ever before. Learn how to look at your own district and school marketing strategies through the eyes of seasoned advertising professionals. Participants will work through a 10-step marketing process and interact with an experienced team of creative minds and marketing strategists who will help you improve how you market your schools and engage your entire district. This workshop will: review the competitive and external forces at work today and in the future that impact schools; explore ways to cut through marketing “clutter” and “noise”; help you look at your district’s marketing/branding efforts in a proactive manner; and provide a focus and framework for working through the marketing plan process. To sign up, either visit the Seminar registration page or download the registration form and send it by mail or fax. |
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 Matt Schlientz Partner, The Image Group, Holland, Mich. |
FULL AND HALF-DAY PRE-SEMINAR WORKSHOPS
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SUNDAY, JUNE 28
9 AM – 12 PM |
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Harnessing the Power of Social Networking and the New MediaFrom the classroom to the boardroom, technology is transforming the way schools communicate with parents – and the way parents communicate with schools. Are the terms “social networking,” “viral marketing,” and “cloud computing” part of your vocabulary? If understanding technology and using it to communicate creates feelings of anxiety, then this workshop is for you. From public information to marketing to community engagement, the workshop leaders will provide an easy-to-understand overview of current technology, along with practical applications that you can implement the next time you power up. Learn how to harness the power of new media in your communication program and make it work to your district’s advantage. To sign up, either visit the Seminar registration page or download the registration form and send it by mail or fax. |
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 Mark Nichols Director, Applied Learning Technologies Institute, Arizona State University, Tempe, Ariz. |
 Gary Aungst Director, community affairs/marketing, Tempe (Ariz.) Elementary School District |
 Delaina Biernstein Graphic design specialist, Tempe (Ariz.) Elementary School District |
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SUNDAY, JUNE 28
9 AM – 12 PM |
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Never Say No to a Principal: Proven, Powerful Tools to Directly Support Schools – and Boost Student SuccessDiscover the easy ways to dramatically increase your service to principals – with the added benefit of reducing your workload. No matter what your central office role, or the size of your communication team, this workshop offers valuable and practical strategies and tools including: a process to anticipate school needs – and deliver the products and services principals want, need, and will use; how to leverage your support for one school into useful resources for all; and easy ways to use technology to help schools. You will leave this workshop with instantly-usable strategies and a handy package of samples and templates. Most of all, you will learn how to make your communication role one that is more professionally rewarding, personally fulfilling, and truly connected to student achievement. To sign up, either visit the Seminar registration page or download the registration form and send it by mail or fax. |
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 Brian Woodland, APR Director, communications/strategic partnerships, Peel Board of Education, Mississauga, Ontario, Canada |
TWO-DAY PRE-SEMINAR WORKSHOPS
Saturday and Sunday, June 27-28, 2009
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SATURDAY, JUNE 27 (9 AM – 4 PM)
SUNDAY, JUNE 28 ( 9 AM - 12 PM)
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New Professionals ProgramIf you have been in public relations less than three years – or if you’re new to the field – this workshop is the foundation you need for practicing all facets of school PR. You’ll work with seasoned school PR pros and network with peers on effective public relations planning, including applying the four-step RACE process, identifying target audiences, framing key messages and developing communication strategies. Participants will work in teams to develop communication plans from case studies. Day two will focus on PR problem solving, and a panel of veteran school PR practitioners will critique the communication plans and participate in a Q & A discussion with participants. Participants will also be matched to mentors who will work with them at the Seminar and during the next school year. Certificates will be awarded at a closing luncheon on Wednesday, July 1. To sign up, either visit the Seminar registration page or download the registration form and send it by mail or fax. |
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 Bob Noyed, APR Director, communications, Wayzata (Minn.) Public Schools |
 Jim Cummings, APR Director, communications/parental engagement, Glendale (Ariz.) Elementary School District |
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