Fast, Focused and Always on Fridays!
NSPRA's PR Power Hours, in audio or webinar format, offer an economical and convenient way to continue your professional development. These programs provide you with a conversational and interactive forum for learning best practices from top experts in school communication. Check out the dates and program details below and sign up today! Registration is just $49 for NSPRA members (for the first 100 registered phone lines; $69 after the first 100) thanks to the generous sponsorship of SchoolMessenger. To register by fax or mail, fill out this form and return it to NSPRA. All 9 Power Hours, including the audio files, can be purchased for $441. A group of 5 Power Hours including audio files can be purchased for $245. Contact NSPRA's Cynthia Frazier at 301-519-0496 or at cfrazier@nspra.org to order these special group offerings now. Take Advantage of the Opportunity to Save on the PR Power Hour Audio Files! Register by September 30 for a package of five or all nine Power Hours and receive access to the audio file of each show you purchase for no additional cost! After September 30, there will be a $10 fee per PR Power Hour for each program audio file ordered.
S.O.S. (Save Our Schools) Budget Communications: Becoming a “First Responder” September 17, 2010 – Register Now!
Panelists: LaTarzja Henry, executive director, public information, Charlotte-Mecklenburg Schools, Charlotte, N.C.; Linda Erdos, assistant superintendent, school/community relations, Arlington (Va.) Public Schools; and Amanda Brooker, manager, school/community relations, Green Bay (Wis.) Area Public School District
Moderator: Frank Kwan, director of communications, Los Angeles County Office of Education, Downey, Calif.
With another bleak budget year looming for public education, we need to send an “S.O.S.” to our stakeholders to win their support for saving our schools. Communicators are the new “first responders” in the budget crisis. Learn why internal communication is critical in preparing staff for RIFs, salary freezes and more. Hear how these leading districts have made budget communication a priority and how you can put their strategies to use in your district.
Download the registration form or register online. The Immigration Impasse: Communication Challenges and the Impact of Proposed Immigration Legislation on Schools
October 15, 2010 – Register Now!
Panelists: Joseph Ortiz, director, public/community relations, Roosevelt School District, Phoenix, Ariz.; and Luis Villalobos, APR, administrator, public relations, El Paso (Texas) Independent School District
Moderator: Stephanie Bateman, director of communications, Jefferson County Schools, Louisville, Ky.
New immigration bills being considered by many states in the wake of Arizona’s controversial SB1070 are also creating challenges for school districts as they navigate unclear waters in dealing with the consequences of proposed legislation. These include issues such as: the loss of funding when students and their families leave suddenly in fear of deportation; perceived discrimination and loss of time in class for students; and increasing concerns about background checks and loss of employment. This panel of communicators will address the impact of the illegal immigration debate on their districts and how they are working to mitigate its effects.
Download the registration form or register online. Get Social – Using Facebook and Twitter to Build Your District’s Network
November 5, 2010 (Webinar) – Register Now!
Panelists: Don Mace, web communications coordinator, Union County Public Schools, Monroe, N.C.; and Shane Haggerty, communications coordinator, Ohio Hi-Point Career Center, Bellefontaine, Ohio
Moderator: Nicole Kirby, director, communication services, Park Hill School District, Kansas City, Mo.
Social networking sites offer a quick and efficient way to tell your district’s story and to build and maintain relationships with stakeholders. If you are still on the fence, or are just unsure about how to get started in this lively new communication venue, this session will help you get off on the right foot. These tech-savvy communication professionals will help you save time and avoid frustration by sharing their best tips for getting started and avoiding pitfalls as you begin building your online network.
Download the registration form or register online. Grassroots Advocacy: Nurturing Support with Strategic Communication
December 3, 2010 – Register Now!
Panelists: Ron Koehler, APR, assistant superintendent, organizational and community initiatives, Kent Intermediate School District, Grand Rapids, Mich.; Joe Krumm, APR, director, community/government relations, North Clackamas School District 12, Milwaukie, Ore.; and Christine Davis, director, district communications, Brevard Public Schools, Viera, Fla.
Moderator: Rich Bagin, APR, executive director, NSPRA, Rockville, Md.
In today’s tough economy, it is essential for school districts to develop a strong grassroots advocacy movement for our schools. This work must go beyond traditional lobbying efforts and key communicator networks in order to build a broad-based community effort supported by research, targeted outreach, and strategic media relations. The care and feeding of a strong grassroots network requires constant communication, organized events, activities and a good amount of hand-holding – the type of work in which communicators excel. This panel of experts will share their winning techniques and help you plant the seeds of support in your district.
Download the registration form or register online. Facebook Face-Offs (or what to do about social networking sites outside of your control)
January 7, 2011 (Webinar) – Register Now!
Panelists: Mary Ann Simpson, APR, chief communications officer; Robert Calvert, chief information officer; and Bob Conlon, Ed.D., director, student support services, Fort Bend Independent School District, Sugar Land, Texas
Moderator: Maureen Wheeler, APR, public communication officer, Beaverton (Ore.) School District
From fast, interactive and engaging communication to student cyberbullying and online blogs and pages posted by wayward board members and staff, social networking sites are both a boon and a bane for school systems. Learn how one district is learning to meet the many challenges of the new frontier of social networking.
Download the registration form or register online. Get Ready for the “Food Revolution”: What the Push for School Lunch Reform Means for Your District
January 28, 2011 – Register Now!
Panelists: Jedd Flowers, director, communications; William Smith, superintendent; and Rhonda McCoy, director, food services, Cabell County Schools, Huntington, W.V.
Moderator: Karen Kleinz, APR, NSPRA associate director, Rockville, Md.
Child nutrition is a hot topic nationwide and will soon be on your district’s “menu” of issues, if it isn’t already. Cabell County Schools is leading the way in addressing this challenge, from being featured in the Emmy-winning network television reality show “Jamie Oliver’s Food Revolution” to marshalling powerful political and financial support to revamp their food service program. Learn what’s next and what the impetus for change means for your district.
Download the registration form or register online. High Tech Meets High Touch: Using Social Networking Tools to Build Powerful School-Community Relationships
February 25, 2011 (Webinar) – Register Now!
Featured Presenter: Steven Clift, executive director, e-Democracy.org, Minneapolis, Minn.
Moderator: Matt Leighninger, executive director, Deliberative Democracy Consortium, Washington, D.C.
Social networking technology is opening up new possibilities for connecting schools, families and residents within and across neighborhoods. Learn how to put these powerful tools to use in your schools from one of the world’s leading experts on e-democracy. A top online strategist on the use of the Internet in democracy, governance and community, Steve will show you how to create a two-way infrastructure for engaging stakeholders and building trust.
Download the registration form or register online. One is the Loneliest Number: Maximizing the One-Person PR Office
March 18, 2011 – Register Now!
Panelists: Nancy Dzija Vaughan, APR, school/community relations coordinator, Waterbury (Conn.) Public Schools; Dianne Litzenburger, director, communication services, Charlevoix-Emmet Intermediate School District, Charlevoix, Mich.; and Brett Clark, director, community relations, Glenview (Ill.) School District 34
Moderator: Sandy Cokeley, APR, director, quality/community relations, Pearl River (N.Y.) School District
We all have to do more with less these days, but when you are a one-person office to begin with, successfully juggling the multiple tasks and responsibilities that land on your desk can earn you a spot on America’s Got Talent! Learn from three veteran communicators how to maximize your time and the resources available and not get “X’d” out of the game.
Download the registration form or register online. PR Crossfire with NSPRA Leaders
April 15, 2011 – Register Now!
Panelists: Ron Koehler, APR, assistant superintendent, organizational and community initiatives, Kent Intermediate School District, Grand Rapids, Mich., and NSPRA president; Rich Bagin, APR, NSPRA executive director; and Karen Kleinz, APR, NSPRA associate director, Rockville, Md.
Moderator: Mary Ellen Marnholtz, community relations coordinator, Wausau (Wis.) School District
Here’s your chance to get some “real time” strategic counsel on nagging issues or play “stump the experts” with your questions in this lively, fast-paced program. We’ll take a look back at some of the year’s PR/communication challenges and hear how these NSPRA leaders would have responded, then take your questions on any relevant topic.
Download the registration form or register online.
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