PR Power Hours
Each audio conference and webinar includes a designated, Community of Practice at the NSPRA e-Knowledge Portal (www.nspra.net). By logging into the portal, individual PR Power Hour registrants can access a protected, online discussion board specifically for the topic. Once there, they can share documents, participate in live chats, or send emails to each other. This online Community of Practice will be available for one month following each PR Power Hour conference. Documents can be saved for future access either within the portal or directly to participants’ desktops. Three designated PR Power Hours will be delivered as online webinar events. Registrants will be able to access each of these webinars through any Internet browser without the need for any special downloads or plug-ins. Each webinar will include a separate audio connection, so registrants can either queue for questions, similar to the teleconference format, or send questions through an online chat. Download the PR Power Hour brochure to purchase via snail mail, phone, or fax, or register online (non-members follow the link to register by filling out the available online registration). Complete descriptions posted below - power-up your professional development with these topics during 2008-2009! Research: The Missing Link - Dec. 5, 2008 - Register now! Research leads to success and cost-effectiveness. And the good news is that research does not have to be expensive. Learn ways to conduct basic research to guide your program and prove the value of your communication effort. By using principals and other colleagues in research, you will also increase your bosses’ understanding on why research is a critical step in your communication program. Panelists: Ed Moore, APR, associate professor, Rowan University, Glassboro, N.J.; Mary Olson, director, communications/public relations, Anoka-Hennepin Schools, Coon Rapids, Minn.; Kim Cranston, APR, chief communications officer, Rockwood School District, Wildwood, Mo. Blogging for Superintendents - Jan. 9, 2009 (Webinar) - Register now! Many school districts talk about blogging, but few actually do it. Learn the how’s, why’s, and results from superintendents and their professional communicators who now blog to their staff and communities. See their actual blogs in this webinar and ask direct questions to see if blogging is the next tactic to be added to your communication plan.
Panelists: Mary Ann Byrd, director, communications; Frank Morgan, Ed.D., superintendent, Kershaw County School District, Camden, S.C.; Debra Marlow, director, business/government relations; Marcus J. Newsome, Ed.D., superintendent, Chesterfield (Va.) County Public Schools. Communication Leadership - Jan. 30, 2009 - Register now! Effective communication takes more than good planning – it also requires the support and active involvement of the superintendent. This panel of award-winning school superintendents will share their “hands-on” communication strategies for connecting with both internal and external audiences and talk about their roles as communication leaders. This session offers great peer advice for superintendents and aspiring administrators as well as great tips for school PR pros to share with their district leaders. Panelists: Sandra Husk, Ph.D., superintendent, Salem-Keizer Public Schools, Salem, Ore.; Michael Paskewicz, Ed.D., superintendent, Adams 12 Five Star Schools,Thornton, Colo.; John Kriekard, Ed.D., superintendent, Paradise Valley Unified School District, Phoenix, Ariz. The Online Onslaught - Feb. 27, 2009 - Register now!
Keeping up with the ever-evolving world of electronic communication can feel like swimming against the current. This veteran panel of school communicators will share their experiences and advice to help you prepare for managing online communication challenges – from cyberbullies and online cheaters to YouTube, Facebook, citizen blogs, internal e-mail breaches, and more.
Panelists: Nora Carr, APR, chief communications officer, Charlotte-Mecklenburg Schools, Charlotte, N.C.; Tim Carroll, APR, director, public information, Allen (Texas) Independent School District; Sharon Raffer, director, communications, Poway (Calif.) Unified School District. Create Compelling Campaigns for Remarkable Results - March 20, 2009 (Webinar)- Register now! When campaigns work, they can become some of the most powerful resources a communicator can integrate into an issue-oriented communication program. Learn from three winning campaigns dealing with student attendance, energy savings, and investing in education. All three campaigns also prove the value of communication as they delivered on key objectives of their school systems.
Panelists: David Joplin, APR, marketing communications director,Moore Norman, Technology Center, Norman, Okla.; Jane Johnston, assistant superintendent, administrative services, Stanislaus County Office of Education, Modesto, Calif., Hildy Corbett, director, school/community relations, Utica Community Schools, Sterling Heights, Mich. Community Engagement - April 17, 2009 - Register now!
Most districts go through an extensive process when developing a strategic plan for the future, but few engage stakeholders at the meaningful level our publics are clamoring for. Learn how to improve communication, ensure the voice of your community is truly heard, and build stakeholder investment through engagement efforts that create shared knowledge, real dialogue and ownership in the schools.
Panelists: Mary Ellen Marnholtz, community relations coordinator, Wausau (Wis.) School District; Steve Mulvenon, Ph.D., director, communications/community outreach, Washoe County School District, Reno, Nev.; Jennifer Reeve, APR, director, programs, Colorado Association of School Boards, Denver, Colo. Bookmark/Search this post with: |
The 2008-2009 PR Power Hour line-up offers economical and convenient audio conferences Webinar Conferences, all with new opportunities for extending the conversations and sharing expertise online.
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