Two PR Power Hours are Webinar events!

Blogs: See How They Work for Today's Superintendents

January 9, 2009

Many talk about blogging, but few school districts actually do it. Learn the how's, why's, and
results from superintendents and their professional communicators who now blog to their staff and
communities. See their actual blogs in this webinar and ask direct questions to see if blogging is the next tactic to be added to your communication plan.

Presenters: Mary Ann Byrd, director, communications; Frank Morgan, Ed.D., superintendent, Kershaw County School District, Camden, S.C.; Debra Marlow, director, business/government relations; Marcus J. Newsome, Ed.D., superintendent, Chesterfield (Va.) County Public
Schools.

Moderator: Jim Cummings, APR, director, communications/parental & community engagement,
Glendale (Ariz.) Elementary School District

Create Compelling Campaigns for Remarkable Results

March 20, 2009

When campaigns work, they can become some of the most powerful resources a communicator can integrate into an issue-oriented communication program. Learn from three winning campaigns
dealing with student attendance, energy savings, and investing in education. All three campaigns also prove the value of communication as they delivered on key objectives of their school systems.

Presenters: David Joplin, APR, marketing communications director, Moore Norman, Technology Center, Norman, Okla.; Jane Johnston, assistant superintendent, administrative services, Stanislaus County Office of Education, Modesto, Calif., Hildy Corbett, director of school community
relations, Utica Community Schools, Sterling Heights, Mich.

Moderator: Ron Koehler, APR, assistant superintendent, organizational and community initiatives, Kent Intermediate School District, Grand Rapids, Mich.

For more information, go to the NSPRA catalog or the PR Power Hour page.