Increasing accountability coupled with mushrooming new communication technology options are boosting parent expectations and demands for information to all-time highs.

The research shows that parents want to know early if their kids are struggling, before a bad grade appears on the report card. How well school employees — especially teachers — communicate day after day can make or break a district’s image. Every teacher needs to excel in his or her role as a school ambassador in the community.

But the heavy demands on teachers’ time leaves little room for long-winded discussions about communication theory. That’s why NSPRA created this no-nonsense resource that teachers can put to work right away. This practical guide and the accompanying CD, in an easy-to-adapt format, will save you time with its helpful advice, sample letters and messages, and how-to insights.

The CD includes:

• Classroom newsletter template

• Easy ways to communicate with parents

• A PowerPoint presentation for open houses

• End of year letters evaluating your efforts

• Welcome letters for the start of school

• Many more adaptable communication tools

And here's a look at the key topics covered in the book:

• Communication tips for teachers

• Making the most of open houses

• Making the most of parent-teacher conferences

• Dealing with difficult parents

• Winning external communication tactics

• Parents’ pet peeves

• Using online grade and planning books

• Setting up a key communicator network

TABLE OF CONTENTS (PDF)