With tight budgets, increased demand for teacher and administrator accountability, and more school choice options, school leaders across the country are being put under the microscope. The Powerhouse PR training kit empowersyou to meet today’s school communication challenges with marketing, communication and media relations management approaches that work.

Not only do you need to provide great educational services — school leaders also have to communicate school success. Armed with this information-packed kit, you’ll develop the strong relationships your school needs to inspire community involvement, get funding and make your school the school of choice. Some of the many valuable tools included in Powerhouse PR include:

• Leader’s Guide packed with the basics of good communication and public relations so administrators can put the information to use right away

• Leader’s Workbook that provides step-by-step directions for setting up the room, conducting the workshop, using icebreakers and more

• Reproducible Materials — ready-to-reproduce handouts that save you time and take the stress out of workshop prep

• PowerPoint presentation that says it all — and you can mix and match the slides to suit your audience and your timeframe

• CD that contains all of the kit materials on one easy-to-use disk, plus it’s rewriteable so you can add your own slides and handouts

• Convenient 3-ring binder that holds everything for the workshop

Developed by Gay Campbell, APR, veteran school PR professional and former NSPRA president, the kit provides everything you need for a successful workshop.