A Guidebook for Opinion Leader/Key Communicator Programs

It’s a fact of life for school administrators — certain people in the community have the support and attention of parents, teachers, and community members. With this resource you find out how to organize, maintain, and activate a powerful communication network.

Use your community’s key communicators to send credible messages that will quickly reach those your district needs in good times and bad. Here’s what you can expect in this information-packed guide:

• Why Opinion Leader/Key Communicator Networks work and the

research behind them

• Setting up your Opinion Leader/Key Communicator Network —

where to start and how to grow

• Using your Opinion Leader/Key Communicator Network — it’s about more

than getting feedback from the public; it’s also about changing behaviors

• Making your Network a success — the nuts-and-bolts details for the care and

feeding of a network

• Keeping track of your Network — the different ways, from low tech to database

software you can use to set up your contact information for easy retrieval

• Ten frequently asked questions about Key Communicator and Opinion Leader

Networks — a don’t-miss chapter that gives you the confidence to develop a

network, revive a declining one and the missteps to avoid