Includes everything needed to implement a successful campaign. This resource will show you how to use research and strategies to win elections. The 300 pages include everything you need for your own successful campaign. You may also learn that now is not the right time to go to the polls – saving thousands of dollars, hundreds of hours, and the steep uphill battle of winning the next election after a visible defeat.

You get sample campaign letters, flyers, scripts, PowerPoint presentations, checklists, and much more on these vital topics:

• Identifying research you need
• How to complete that research
• Using research to create strategy
• Organizing tactics and materials
• Setting timelines and deadlines
• Determining the volunteers you need
• Creating campaign messages
• The role of school staff
• Board meeting do’s and don’ts
• Activities for research-based campaigns
• Proactively dealing with organized opposition
• Getting the right messages to the right people
• Reaching workers outside of the home
• Cautions about “Rah Rah” campaigns
• Dealing with critics of campaign tactics

TABLE OF CONTENTS (PDF)