NSPRA’s crisis manual is a best seller for good reason: school leaders know a crisis can strike at any moment. And this manual makes sure you’re ready. Over the years, school leaders across the country have relied on this invaluable resource as a guide to navigate the treacherous communication challenges that a crisis presents. When crisis strikes, the first 30 minutes are the most crucial.

Through this revised Crisis Communication Management Manual, you find out exactly how to handle those initial critical moments. You also get step-by-step directions on how to prepare and react to common community concerns that if not handled properly will create panic. Packed with updated information and real-world insights gained since 9/11, some of the many topics covered include:

• How to set up an Incident Command System
• How to organize a Communications Command Center
• Do’s and don’ts of working with the media when a crisis strikes
• Lessons learned from Hurricane Katrina and other crises
• Plus adaptable, ready-to-use letters and sample voice messaging scripts that cover many crisis situations

TABLE OF CONTENTS (PDF)