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Parents of Long Beach (N.Y.) School District learned how to help their
students with math and English/language arts after the district
conducted a workshop for them. Then they learned how to interpret test
scores based for the first time on Common Core State Standards. Here is a link to the presentation that they used.
In a letter-to-the-editor-style article, a retired school principal
answers questions submitted by her readers. One parent wrote asking how
her student, who is learning English, as a second language, would be
able to succeed with the new standards. The response could be adapted to
respond to similar concerns in your school community.
great, three-minute video explaining Common Core was done by California
State PTA. It explains how the Common Core State Standards will help
achieve at high levels and help them learn what they need to know to get
to graduation and beyond.
Description: In a sample letter designed to be sent to parents from the superintendent, some key facts about the Common Core are addressed. The superintendent explains how the Common Core is a step in the right direction toward more quality education for all American students, and those right in their own backyard.
Description: The Council of Great City Schools developed guidebooks for parents to be more supportive and understanding of the education their children will face in each grade level and for mathematics and language arts. This way, they are better able to help their children at home to understand the concepts they learn at school. It also develops a stronger sense of partnership for parents and educators.
Description: National PTA® created the guides for grades K-8 and two for grades 9-12 (one for English language arts/literacy and one for mathematics). The Guide includes key items that children should be learning in English language arts and mathematics in each grade, once the standards are fully implemented, activities that parents can do at home to support their child's learning, methods for helping parents build stronger relationships with their child's teacher, and tips for planning for college and career (high school only).
Description: An article written by a member of the Learning First Alliance appeared on the Transforming Learning EdWeek blog. The author, a parent, says that Common Core State Standards should not be politicized or demonized. He asserts that quality education needs to be assured in each state, and that this program could finally bring that assurance to fore.
Description: Frequently asked questions developed by the Common Core State Standards Initiative. Subjects include: overview, development process, implementation, future work, content and quality of the standards. It explains the importance of these standards, how they differ from previous attempts to reform education, and their role in helping improve education.
Description: Videos created by the Hunt Institute and the Council of Chief State School Officers help educators, policy makers and parents understand the Common Core and how to use it most effectively. The videos are meant to be conversation starters, advisory materials in developing curriculum, engagement tools, and support-building devices to get the community behind the district.
Description: Links to each of the six groups charged with developing the Common Core State Standards. There is a paragraph or so description about each group. It explains their part in the development of the standards.
Description: David Musselwhite, Common Core State Standards Initiative Team Leader for the Michigan PTA, wrote a response to a piece that appeared in an earlier EdWeek blog, questioning whether the Common Core is meant to instill authoritarianism. He says that the Common Core is meant to bring out a healthy sense of competition, equity, and collaboration. He says that American students’ poorer academic performance necessitates an upheaval of the current educational program. He supports the Common Core as a solution to helping students catch up to their international counterparts.
Description: Jim Dunn shares his view of what public school communications professionals need to know about communicating Common Core State Standards to their stakeholders. He has included some talking points, areas of advice, and key information that all school PR professionals should know about CCSS.
Description: If you are unsure how to share information about the Common Core with your school's parents, consider using language from this sample letter. Or, if you want to write to your state legislator urging them to support the Common Core, you can educate them on its benefits with the sample letter for legislators. There are also several quotes that you can attribute and include for teachers, to help add a voice to the letter.
Description: This backgrounder provides parents with information about the inception, adoption, and importance of the Common Core. It shares resources for parents regarding standards for English language and math, as well as a guide for parents from the National PTA.
Description: Cobb County School District shared their microsite designed to help people navigate and understand the Common Core. There are resources for educators and parents, as well as a timeline, and more topic-specific information. Cobb County Schools describe the Common Core State Standards as a way to build upon the strength of current standards to boost the competitive advantage of American students, who for the first time will have the opportunity to meet the academic standards set by top-performing countries.
Description: Bryant Public Schools has put together a website to explain the Common Core to its constituents. The Arkansas school district has broken down information by grade level, information for parents, tools and templates, and professional development. This resource gives a full understanding of what the Common Core looks like in Arkansas, so communicators can accurately discuss it.
Description: Park Hill School District wrote an article for their Winter 2012 edition of the Park Hill Connection, to educate its school community about the Common Core. You can use this example as a template for your own communication.
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