Social Media: Catching the Next Wave in Your Communications Program
($295.00)

This workshop offers an in-depth look at where social media has come from, and where it is going. Learn about the latest trends and how to strategically use the most effective tools, including Facebook, Twitter and more. Discover how to effectively monitor online conversations, respond to issues, and spread your messages quickly and cost effectively. Information will include: specific sites to consider for various types of communication; how to maximize your time using social media; case studies relevant to education; and overall best practices. To sign up, either visit the pre-sem registration page or download the super early bird registration form and send it by mail or fax.

Presentation Skills: A Tune-up for Educators
($195.00)

The ability to deliver an effective presentation is an essential skill. Professionals who can present well at school board, faculty and other meetings, and in training sessions – to large groups and small – are more likely to achieve their communications objectives. They will also have lots of job security. Unfortunately, some professionals continue to use the comfortable, but outdated and self-defeating communication patterns they were taught, or observed and adopted early on in their careers.

This half-day workshop, designed for education leaders and teachers alike, examines new ideas about: presenting; getting and keeping audience attention; handling tough questions; and the appropriate use of PowerPoint. This workshop draws upon learning theory and research about how humans process and retain information delivered through the spoken word, and you will learn the visual and vocal communication skills needed to present effectively. This workshop delivers valuable professional development for those starting out in their careers as well as for experienced presenters who want a candid assessment of their platform skills. To sign up, either visit the pre-sem registration page or download the super early bird registration form and send it by mail or fax.

Dealing with an Angry Public: New Approaches to a Changing Problem
($195.00)

Public anger about school issues is more common, more newsworthy and more damaging than it used to be. It is also more preventable and more manageable. In recent years, much has been learned about what causes public anger, and what works and what doesn’t work when dealing with an angry public.

This half-day workshop offers practical guidance for reducing anger when dealing with parents or others who have concerns or complaints about school issues. Through taped simulations, you will learn how to deal effectively with people who are upset, angry, aggressive or verbally abusive in a hands-on, interactive session. To sign up, either visit the pre-sem registration page or download the super early bird registration form and send it by mail or fax.

Alumni as Major Donors for Schools and Districts
($195.00)

Learn what seven activities K-12 foundation and school personnel practice to obtain financial support from alumni. Once identified, converting alumni to major donors for your school or district is important for not only you but your alumni as well, as they appreciate an opportunity to give back in a meaningful way. Sixteen major donor characteristics will be reviewed. The session will inclued Q&A and supplemental handouts and online materials will be made available to participants. To sign up, either visit the pre-sem registration page or download the super early bird registration form and send it by mail or fax.

Creating a Successful School Foundation
($195.00)

A “ground up” guide for starting a K-12 foundation, this workshop includes foundation startup components including mission creation, vision casting, naming rights, foundation location and projected operational costs. Learn which activities and programs foundation personnel and school administrators believe are vital to success. Get your questions answered and gather the material you need to start your foundation. To sign up, either visit the pre-sem registration page or download the super early bird registration form and send it by mail or fax.

New Professionals Program
($295.00)

If you have been in public relations less than three years – or if you’re new to the field – this workshop is the foundation you need for practicing all facets of school PR. You’ll work with seasoned school PR pros and network with peers on effective public relations planning, including applying the four-step RACE process, identifying target audiences, framing key messages and developing communication strategies. Participants will work in teams to develop communication plans from case studies. Day two will focus on PR problem solving, and a panel of veteran school PR practitioners will critique the communication plans and participate in a Q & A discussion with participants. Participants will also be matched to mentors who will work with them at the Seminar and during the next school year. To sign up, either visit the pre-sem registration page or download the super early bird registration form and send it by mail or fax.

APR Prep: Get Ready for Universal Accreditation
($295.00)

Ready to move ahead as a PR professional? Then it’s time to become Accredited in Public Relations (APR). This in-depth workshop helps you prepare for the Universal Accreditation examination by providing a solid grounding in the knowledge, skills, and abilities tested. Learn what topics are covered and how to plan and prepare for the various components required for completing the testing process. Make a commitment to yourself and begin your professional development journey toward becoming Accredited in Public Relations. To sign up, either visit the pre-sem registration page or download the super early bird registration form and send it by mail or fax.