Special Tuesday Track and One-Day Rate for School Principals

Effective building-level communication is more critical than ever with the explosion of social media and diminished central office support due to budget cuts. We are committed to helping principals improve their communication skills, and with that in mind we are offering a special day rate and some targeted sessions on Tuesday, July 12, to meet their needs. For a one-day registration fee of $195, principals can take advantage of the wealth of national resources and expertise available at the NSPRA Seminar.

Principal registrants will have access to the full array of Tuesday’s program offerings (more than 20 sessions), including keynoter Dr. John Draper, a former principal and current CEO of the Educational Research Service. Principal registrants will also receive a copy of Dr. Draper’s book, Crucial Conversations About America’s Schools. Some sessions of interest to principals include:

• Principal Begins with PR: In this Action Lab (2-hour interactive workshop) you’ll focus on building support for your school with strategic communication planning.
• Empower Principals with Branding and Marketing Skills: Learn how to make your school stand out as unique and create confidence and a competitive edge.
• Media 101 – A Beginner’s Guide to Media Relations: Make the media work for you. Learn interview basics, tips for developing positive relationships with reporters, and the do’s and don’ts of working with the news media.
• Social Media: Hear Your Principals Tweet While Your PTA Gathers Fans!: Get up to speed on using Facebook and Twitter, learn to leverage your efforts to reach new audiences and improve communication at your school.
• From the Front Porch Looking In – a “Walk Through” Process for Evaluating Building-level Communication: Improve communication, engage the community, and promote student achievement by spending an hour to assess your school and focus on meeting your communication goals.
• Senioritis – Keeping the Over 60 Crowd in Schools: Learn tips to engage senior citizens, increase their investment in your school, and turn them into volunteers and supporters.
• School Board Includes Students to “See School Through Their Eyes”: Hear from a panel that includes students how Student Advisory Councils can add value and insight and help school leaders view schooling and achievement through a different lens.

Along with these on-target sessions, you can choose from more than a dozen sessions on best practices in school communication. This special one-day program offers outstanding value for only $195 and you’ll come away with tips, tools and program ideas to get your year off to an exciting start. Day guest parking rates are available at the Marriott Rivercenter as well as at nearby lots.

Don’t miss out on this valuable opportunity. Mail or fax your completed registration form or register online.